Want to get the best out of your agency? Improving your campaign briefs is one great way of getting other results. If your agency isn’t helping you improve your briefs, then why not have a look at this short video we’ve produced to help our clients clearly explain the results they expect from campaigns we run.

View more of our videos on the Napier YouTube Channel.

 

how to brief your agency

 

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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Video Marketing in B2B Technology