You’ve got to hand it to the team at SupplyFrame: they certainly know how to get attention. They’ve just produced a new video showing how advertisers can “be there” when potential customers are searching for products. Here’s the video they’ve produced:

I also liked their recent interview with an engineer (“Engineer Insights”). This idea could build into some great research about how best to reach and influence engineers, and I hope that there will be more interviews in the future that probe a little more deeply into which marketing campaign work best.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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Video Marketing in B2B Technology