You’ve got to hand it to the team at SupplyFrame: they certainly know how to get attention. They’ve just produced a new video showing how advertisers can “be there” when potential customers are searching for products. Here’s the video they’ve produced:

I also liked their recent interview with an engineer (“Engineer Insights”). This idea could build into some great research about how best to reach and influence engineers, and I hope that there will be more interviews in the future that probe a little more deeply into which marketing campaign work best.