The most important factor is price and available inventory

imageSupplyFrame and EEFocus have release research that reveals the factors that influence Chinese engineers when choosing electronic components. Whilst price and availability were the most important factor, familiar products and strong brands also have a huge influence on which devices will be used. Interestingly Chinese engineers also prefer face-to-face contact over email, phone and other ways of suppliers reaching them. Download the full report Decision Factors of China’s Engineers.

SupplyFrame is clearly focussing on China for growth, as they have also launched a new development kit site, EEBoard.com for the Chinese market.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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Research for B2B Technology Marketers