Weka Fachmedien will publish a combined English and Chinese title, The Elektronik international, as a special issue on November 2nd 2016, just in time for the industry’s biggest trade show, electronica. The idea of the publication is to give a flavour of the content of Weka’s German titles to other readers, with topics covered including IoT (Security, Software, Communication, Cloud, …), Industry 4.0, Wireless, Microcontrollers and Automotive.

This is the first publication in Chinese and English from a German publisher in our industry – at least as far as we are aware. We think this experimental approach is sure to be a success because of the high number of particularly American advertisers that can be reached at electronica and the other big German shows. the addition of Chinese is also interesting: although Chinese suppliers have be very active in the European market, it’s only recently that they have grown their advertising spend to such an important level.

Weka plans to print 10,000 copies, focusing distribution on electronica, with some copies also available at SPS/IPC/Drives. They’ve planned to distribute the publication within the special ‘Chinese’ section of the fairs, targeting trade press areas and forums within these sections.