WEKA FACHMEDIEN revealed a bout of good news, highlighting that mediaskop recently announced advertising statistics showing that the German print advertising market in the electronics segment has grown in 2016.
In contrast to last year, print advertising volumes grew by nearly 6% and ad spending rose from 26 million in 2015 to 27.7 million in 2016. This encouraging growth, reflected well on the German print market, and on WEKA FACHMEDIEN, whose magazine Markt&Technik achieved outstanding advertising turnover growth in 2016; 46% higher than its nearest competitor. The success does not stop there, as both Elektronik and DESIGN&ELEKTRONIK, also achieved increased sales turnover.
This news shows that print still isn’t dead yet in Germany, and is actually showing strong growth, despite the move to digital media.