With the world’s largest trade show cancelled because of the pandemic, organizers of Hannover Messe took the event online to ensure it could still showcase the latest innovations. Taking place from 14-15 July, Hannover Messe Digital Days was judged a great success, attracting 10,000 registered participants and 50,000 views.

A comprehensive program of presentations and panel discussions saw participation from 200 speakers and 100 companies. With a focus on Industrial Transformation, the event brought together all the latest topics in the industry, including Industry 4.0, artificial intelligence, 5G, and smart logistics.

There was also a distinct theme of how we innovate to deal with the ‘new normal’, with several presentations looking at subjects such as decentralized working, design and simulation from the home office, business continuity in a time of crisis and the future of work itself.

One of the messages of the event was that COVID-19 was accelerating digitalization in industry and that agile working will become ever more important.

There was also a ‘WomenPower’ stream, with numerous presentations and discussions looking at how women could build their careers and make their presence felt in technology industries.

Dr. Jochen Köckler, Chairman of the Board of Management of Deutsche Messe AG, says: “We made history with the HANNOVER MESSE Digital Days, demonstrating impressively that we can also organize digital events. For us as a trade fair organizer, this is an important step forward towards hybrid events. With our high level of trade fair expertise, our digital know-how and our content-related expertise, we are ideally prepared for a fresh start after the crisis.

“In the future, we will digitally extend the content of HANNOVER MESSE or address individual trends or topics with digital formats. The content of the Digital Days will continue to be available online and promote networking between companies and visitors.”

All presentation content is available online at https://www.hannovermesse.digital/en