This August, the UK publication Electronics Today will debut under the new name, Electronics For Engineers.

Created for Electronics Engineers, the publication will feature the same content but with a fresh new style; keeping busy engineers up to date with product releases, trends, and news, with the goal to be a one-stop shop for all things electronics.

Rebranding is essential to the development and growth of any business. Publications can differentiate themselves from their rivals, create a compelling brand story, and even connect with new customers with a successful rebrand. We look forward to seeing how Electronics for Engineers continues to grow, and how the new look is perceived by the Electronics Today readership.