Sean Adams, CMO of Brand Metrics, discusses brand measurement and its impact on how B2B marketers approach their advertising strategies.
He highlights the importance of understanding consumer perception through metrics such as awareness, consideration, preference, and action intent, while advocating for a holistic approach that goes beyond last-click attribution.
He also shares his thoughts on the challenges B2B marketers face in measuring brand effectiveness and emphasizes the need for consistent messaging.
- ‎Marketing B2B Technology on Apple Podcasts
- Marketing B2B Technology on Spotify
- Marketing B2B Technology on napierb2b.com
About Brand Metrics
Brand Metrics’ is a technology company measuring brand lift at scale. Brand Metric’s unique SaaS solution measures campaigns as small as 50k impressions across display, video, branded content, and now CTV, delivering four key metrics – awareness, consideration, preference and intent – that are benchmarked against 50k+ campaigns across 122 industry categories. Brand Metrics is trusted by 60+ publishers, including NYT, The Guardian, and Bloomberg. More info at www.brandmetrics.com
About Sean Adams
Sean is Chief Marketing Officer at Brand Metrics, where he helps raise the profile and relevance of the company and its unique ad effectiveness solution to the advertising and media industry.
He has previously held a variety of strategic roles in advertising and media agencies across the UK and Australia. He later ran his own research company in Sydney for 10 years, before returning to the UK to lead the commercial insight team at News UK. He then joined Brand Metrics.
Time Stamps
00:00:17 –Â Guest Introduction: Sean Adams, CMO of Brandmetrics
00:02:46 –Â Overview of Brandmetrics
00:03:56 –Â Understanding Brand Lift
00:05:30 –Â Challenges of Last-Click Attribution
00:11:22 –Â B2C vs. B2B Brand Measurement
00:12:45 –Â Importance of Brand in B2B Marketing
00:14:02 –Â Advice for B2B Marketers on Branding
00:16:16 –Â Examples of Brand Lift Success
00:20:43 –Â Brandmetrics Marketing Strategy
00:24:36 –Â Quickfire Questions: Marketing Advice
00:27:02 – Contact Information and Closing Remarks
Quotes
“Brand lift is a way to try and measure the changes to consumers’ perception towards a brand as a result of exposure to an advertising campaign.” Sean Adams, CMO at Brand Metrics.
“One of the problems with digital marketing is there can be a desire to measure it, but a lot of things come down to the click.” Sean Adams, CMO at Brand Metrics.
“If you continually do short term tactical activity, what that will do in the long term is it will damage your brand. I think that’s true for B2B as well as big consumer companies.” Sean Adams, CMO at Brand Metrics.
Follow Sean:
Sean Adams on LinkedIn: https://www.linkedin.com/in/seanadams13/
Brand Metrics website: https://www.brandmetrics.com/
Radiate B2B on LinkedIn: https://www.linkedin.com/company/brand-metrics-sweden/
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
If you enjoyed this episode, be sure to subscribe to our
podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We’d also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast – The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
Transcript: Interview with Sean Adams at Brand Metrics
Speakers: Mike Maynard, Sean Adams
Mike: Thanks for listening to Marketing B2B Tech, the podcast from Napier where you can find out what really works in B2B marketing today.
Welcome to Marketing B2B Technology, the podcast from Napier. Today, I’m joined by Sean Adams. Sean is the CMO of Brand Metrics. Welcome to the podcast, Sean.
Sean: Thank you. Nice to be here.
Mike: It’s great to have you on. So, we always like to start by learning a little bit about you. So, if you could tell us a little bit about your career and why you’ve chosen Brand Metrics as your current company.
Sean: Yeah, of course, of course. It’s an interesting question because it makes you quite reflective on, you know, kind of how you’ve ended up where you’ve ended up. And I have to say, it wasn’t carefully planned. It’s more of an unplanned accident, I think. I didn’t have a 10-year vision. But what I’ve kind of done over my career is I’ve always done things that interest me and I’ve always been open to new opportunities. So along the way I’ve become, I guess, a bit of a magpie in terms of picking up skills and experience as we go. So I started out working in advertising in London. I was an account manager at an advertising agency. I worked there for a little bit, I then moved to Australia, still in the advertising game, and there I shifted from account management into account planning, so I took on a more kind of strategic research-focused role. I then moved from a creative agency into a media agency, and again I had a strategic role there looking at the kind of relationship between people and brands and advertising and media, and trying to find out the right context for advertising. Also in Australia, I set up a research company. So I did a lot of work in the area of kind of media and advertising and brands in Australia. I then returned back to the UK and I moved into the publishing world where I worked at News UK for four years and I ran their commercial insight team. So I was responsible for a range of things, part of which was proving the effectiveness of advertising on News UK sites. And more recently, I’ve sort of been kind of gamekeeper turned poacher. I’ve moved from the publishing world into the ad tech world. And I’m now kind of working for a company that helps publishers like News UK measure the effectiveness of advertising on their sites. So I’ve covered a fair bit of ground, not all planned, some of it more opportunity driven, but I guess at the heart of it all has always been advertising and effectiveness. I’ve seen it through different lenses, if you like.
Mike: Perfect. So let’s dig into Brand Metrics. Do you want to give us a bit of a background on what Brand Metrics does? Sure, sure.
Sean: We’re best described as an ad tech company, and we help measure brand lift at scale. So that’s our proposition. And what we’ve done, the company was set up in 2018, and what it tried to do was to take technology in order to address an area that’s traditionally been addressed by research companies and panel companies. So it’s using technology, it’s using algorithms to try to automate the process, so to make Brand Lift more available at greater scale to more people. We supply four metrics every campaign we measure. So those metrics being awareness, consideration, preference, and action intent. And we’re a SaaS platform as well. So it’s designed to be really easy for our customers to work with us. And it means they can measure campaigns quickly, efficiently, and at an effectively low cost. And our ambition, I suppose, is to turn brand lift measurement, which I’m sure we’ll talk about a bit more, from a more ad hoc piece of research into something that’s more like a metric. So it’s something you kind of expect to get on pretty much every campaign.
Mike: So let’s talk about brand lift. I mean, I’m sure a lot of people listening, they’re B2B marketers, they understand brand, but maybe they haven’t done a lot of research around, you know, their own brands and how people see them. So what exactly do you mean by brand lift? You mentioned, I think, four parameters you measure.
Sean: Yeah, yeah. So I guess brand lift is, it’s a way to try and measure the changes to consumers’ perception towards a brand as a result of exposure to an advertising campaign. So you run your campaign, you hope it has an effect on the brand, on your brand, but it’s a way of trying to measure the effect that it does have. And there are various metrics that can be measured. We measure those four metrics, awareness, consideration, preference, and intent. And we measure them against a baseline. So the aim of a brand lit study is to try and understand the impact that the campaign has had on brand perceptions. So it’s typically those mid-funnel metrics prior to any kind of click. Because I think one of the problems with digital marketing is There can be a desire to measure it, but a lot of things come down to the click, you know, last click attribution and things like that, which is a bit of a blunt tool, to be honest. You know, advertising can work in lots of different ways that don’t necessarily lead to a click. And we’re about trying to provide a more holistic way of measuring what actually goes on prior to that point.
Mike: Yeah, I always think last-click attribution is the same to those playground games of you touched it last. Yeah, absolutely.
Sean: I read an article about this a couple of weeks ago, a particularly good site actually called Adatat, if any of your listeners are interested. And they were talking about if you were sitting in a restaurant and a chef had produced the most beautiful meal and then the waiter delivered it to your table, you wouldn’t give all the credit to the waiter. So it’s quite a nice kind of analogy of saying there’s an awful lot that goes on behind the scenes and just because someone delivers the last click doesn’t mean they’re responsible for the effect.
Mike: Absolutely, totally agree with you. So how do you measure brand? If you’re trying to get into the heads of the audience that the brand is trying to reach, so are you doing that through surveys?
Sean: We are, yes. I mean, we do it perhaps a little bit differently. I mean, there are various companies that measure brand lift and they’re all about trying to measure the effect of advertising activity on perceptions. The traditional methodology is kind of typically using research panels, dividing people into two groups, an exposed group and an unexposed group. asking them some questions about the brand and then comparing the results. And the hope or the expectation is that those who are exposed to the campaign now have a better perception towards the brand on one or more metric. We do things a little bit different. We were set up in 2018 around the time of GDPR. And as I said before, we try to use technology to automate the process, to make it as simple and streamlined as possible. So we don’t use panels. We integrate directly with publisher sites. So we have a script that sits on the publisher site. What it does is it collects two bits of information. It collects exposure information because we think how much you’re exposed to a campaign is actually quite important. You know, how many times have you seen it? How long have you seen it for? We collect exposure information and then we retarget a question on the publisher’s site to people who we know have been exposed. So we’re capturing two bits of information, exposure information and the answer to a survey. And that survey, it’s a single question. We don’t get them to answer a long report. We just want them to answer one question and that one question we’re able to calculate four metrics. So I guess what we’re doing is we’re doing it all within the publisher’s site, we’re making it a single question and we’re then using algorithms to use all that exposure information to calculate the lift. So all of that goes on underneath the bonnet but our aim is to use this technology to measure as simply as possible without having to go out and find samples of people in panels.
Mike: And that sounds like it’s potentially a much more cost-effective way of doing it. I know that, you know, brands we’ve worked with that have tried to do some sort of assessment of how people perceive their brand. I mean, putting together panels in B2B is incredibly difficult and incredibly expensive.
Sean: It is, yeah. And the more specific your audience is, the harder it is to find people. Because if you want to speak to a senior hedge fund manager or something, the odds are they’re not really going to be sitting on a research panel. They’ve got better things to do with their lives, to be honest. But there’s a chance they might answer a single survey question on the site that they regularly visit. So we figure we’ve got a better chance of getting to people, as you say, more effectively, more cost-efficiently.
Mike: So that sounds really positive. I know that anyone who’s tried to put together a panel will immediately be thinking this is a great idea. You mentioned that you run on the publisher’s site. So who exactly are your customers? Are you selling to the publishers and then the publishers selling the value of the information to their advertisers? Or do the advertisers buy data from you as well?
Sean: So our core product has been on the publisher side. So most of our current customers are publishers or networks and they come to us and they integrate our technology onto their site. So yes, from their point of view, the benefit of doing this is they’re able to prove the effectiveness of advertising on their sites. So without this information, someone might advertise on their sites and at the end of the campaign be none the wiser as to whether or not it worked. So it’s their way of building accountability into how they deal with their advertisers.
Mike: So that makes a lot of sense. I mean, I know I’ve seen campaigns where people have run digital branding campaigns and they’ve measured them on clicks because there’s really nothing else to measure on, but it’s such a crazy thing to measure on because you’re not actually trying to generate the click. So I think that’s really good. So, I mean, I guess the question is a lot of B2B marketers will be thinking, yeah, okay, so I understand big consumer sites, you know, clearly this is gonna make sense. But what about some of the smaller publishers? Is brand metrics a tool that a smaller publisher could potentially use and implement?
Sean: Yeah, yeah. I mean, when we first launched, a lot of our early customers were big, big publishers. So a lot of news publishers. Our first couple of publishers in the UK, for instance, were Financial Times and The Guardian. So working with those kind of publishers, you know, we work around the world with the likes of New York Times and Washington Post, publishers like that. But we also work with much smaller publishers. So, you know, a UK example is we work with National World, who is a company that has lots of local newspapers, so newspapers all around the country. I think they’ve got about 170, 180 different very, very localised sites. And for them, they’re not advertising to the, you know, the Kochs and the British Airways. They’re advertising to the local kind of SMBs that operate in their area. So they use our technology as well. And the interesting thing with them is that they’re almost kind of re-educating some of the local businesses. Look, don’t just think about this as a click. Think about the effect your campaign is having on your brand. And that’s really important. So it’s been quite a re-education exercise. And for National World, it’s been an additional metric that they can add to all the other metrics they capture that talks more about brand, less about performance, if you like.
Mike: And it’s interesting, I mean, do you think that a lot of those big consumer brands, you mentioned Coke, they obviously care a lot about their brand, they’ve got a lot of budget, but do you think those B2C brands are actually much more active in terms of measuring how effective their brand advertising is than perhaps some of the B2B brands?
Sean: I think traditionally, yes, I think that’s the case. I mean, you know, as for why I’m sweeping generalization time, I guess, but consumer companies tend to have bigger brands, they tend to have bigger budgets, and maybe kind of marketing and brand is more at the kind of center of what they do, you know, so it’s part of their DNA, if you like. Whereas B2B companies often might have shorter term objectives, they might be a bit more sales focused, and perhaps they’re looking for a shorter term ROI, so therefore more performance metrics are perhaps more relevant to them, and the idea of brand feels a bit kind of unnecessary in a way, you know, in the short term. But that said, I mean, there’s a lot of industry studies that, I mean, Field and Binette’s long and short of it. It’s a kind of classic case of talking about the importance of brand building to ensure long term brand health. So if you continually do short term tactical activity, what that will do in the long term is it will damage your brand. I think that’s true for B2B as well as big consumer companies.
Mike: Yeah. And I think also perhaps sometimes B2B marketers tend to undervalue the importance of brand because they assume, well, we’re selling something technical, for example. It’s going to be built on a technical decision. But actually, I don’t know what you think, but I see in a lot of situations that customers using brand as a way to reduce perceptions of risk and feel more comfortable. I mean, do you agree with that? Do you see that with your work?
Sean: Yeah, totally. Totally. I mean, there’s another interesting study known as the 95-5 rule, which applies very much to B2B. And that is that only about 5% of your target audience is likely to be in market at any given moment in time. So 95% of your potential customers are out of market. And I mean, if you think about that, then when they come into the market, they’re probably going to move towards brands they’re perhaps familiar with or have a level of trust about. And really your challenge is to, you don’t know when they’re going to come into the market. So your, your challenge really is to make sure that you’re one of those more trusted brands at the moment when they come into the market. And if you don’t support your brand, the danger is you’re just giving competitive advantage to your, to your competitors. So in that, in that respect, if you’re most of the time, you’re part of the 95%, make sure that you’re at least a familiar part of that group.
Mike: That sounds like really good advice. You know, when people come into market, they’ve got to be familiar and have some preference for your brand. I mean, do you have any other advice for B2B marketers about what they should be doing with their brand and maybe what they should be doing around measurement?
Sean: I mean, in terms of what to be doing around their brand, I think it’s having a sort of a clear view on what your brand stands for. And I think there’s a few bits to that. I mean, I think the first thing is having a clear understanding of your customer. You know, what’s important to your customer? What are their motivations? What are they looking for in your category? And that’s what they think, not what you think they think. And sometimes there’s a difference there. So I think having a clear perception of what your customers want is the first thing. I think the second part of that is having a view on who your competitors are. You know, what are their positionings? What are they offering that you’re also offering? What are they offering that you’re not offering? And how does that relate to what’s important to the customer? So having a bit of a map of the marketplace of where you sit. So I think if you’ve sort of, if you’ve managed to scope that out, then I think the other two things to do, the first thing is to have a clear proposition. You know, what do you stand for? What is your What is your point of difference? How would you differentiate yourself against competitors? And then having done that, then I think it’s about making sure that all your communications is consistent, is distinctive, you know, and that can be anything from, you know, your logo, to your colour, to your typeface, to your slogan, to your visuals, whatever else it is. So, whenever someone sees what you’re doing, they know it’s from you and it has a consistent tone of voice because you’re not going to be able to necessarily outspend your competitors but at least make sure that you’re not confusing your message with their message. So I think those are sort of background thoughts. And then in terms of measurement, yeah, look, I just think measurement is important, you know, and you should be the same way you track other aspects of your business. You should be tracking how your brand sits in your customers’ minds over time. You should be tracking that. You don’t have to track a lot of information, but I think certain key bits of information are important. It helps you track where you sit currently, and it probably gives you a direction on where you should be focusing in the future.
Mike: I think all of that’s great advice. So many good things in there. I mean, maybe the best thing to do is talk about some examples. I mean, do you have some examples of where you’ve seen brands that have used brand metrics to track that they’ve actually generated brand lift and achieved something through their advertising?
Sean: Well, I guess I don’t have any specific examples because of sort of confidentiality reasons. But the thing is, because we’re measuring with you know, many publishers, we’re measuring, you know, hundreds, thousands of campaigns every month, and we’ve got a database of over 50,000 campaigns. So there’s a massive amount of knowledge within there. And within there, we also, we can then break that down into different categories, so we can understand what’s going on in different categories. But I think if you come down to a very micro level, each campaign has its own story. you know, it will have its own message that went out, it will have happened at a particular moment in time, reached a particular audience, and had a particular set of results. And every time we measure a campaign that provides fresh data that enables a conversation to take place. And That’s not always a conversation that, I mean, your question was about examples of high brand lift. In my view, low brand lift is actually equally kind of insightful because, I mean, we find probably between 5% and 10% of campaigns actually don’t really have much of an effect from a brand lift point of view. Some of them have zero effect. which, you know, if you’re the advertiser who spent the money, that might sound a bit alarming, but if you’re a consumer and you think about how many ads you’ve seen that probably just pass you by and it doesn’t have any effect on you at all, it’s probably not that surprising. But I think the important thing about consistent measurement is if you measure everything and you understand what works and what doesn’t work, then you’re in a better position to be able to decide what to do next time. So we see measurement not just as backward-looking, but as forward-looking as well. So if you’ve learnt what worked and what didn’t work this time, you can decide what you maybe need to tweak and optimise next time.
Mike: I think that’s a great point. I actually found it quite reassuring that 90% to 95% of advertising campaigns do deliver measurable brand lift. I mean that, you know, for a lot of B2B companies that perhaps are a little negative about advertising and they say, well, advertising doesn’t work. Quite clearly, brand metrics can actually demonstrate the benefit of advertising very, very clearly. And do you find people actually quite pleasantly surprised at the positive impact that their advertising campaigns make?
Sean: Yeah, absolutely. I mean, the thing about that, I’m saying about it can open up a conversation because, you know, at the end of the day, we provide just a few numbers at the end of each campaign. We provide, how does your campaign affect those four metrics? And then we typically compare that to the benchmark for that category. So there’s kind of eight core numbers, if you like, the four metrics and how they compare. And on one level, that’s just a bunch of numbers. And if you just look at that, you go, oh, that’s not as much as I would have thought, then you’re kind of not really understanding what the numbers represent. And I think what the numbers represent is how you’ve been able to deliver news to a particular group of people in a particular category. Because brand lift typically involves a shift in perception. So if you think about those four metrics that we measure, if you want to get a lift in, let’s say, consideration, What that essentially means is you’re talking to people who know your brand name, but they wouldn’t put you on the shopping list. That’s the group of people. So if you’re able to get more people putting you on their kind of mental shopping list, then you’ve raised your consideration. So then the question is, well, how are you going to get people to put you on their shopping list? You know, in whatever your category might be, how are you going to actually drive consideration? So I think there’s a story behind the number. And in some categories, a very small increase in consideration might be a huge step forward. If it’s a big value item, a 1% increase in consideration might represent a lot of potential business. Whereas in a much smaller, lower value category, you might want to be driving bigger increases in consideration. So there’s a real story behind it. I think the numbers are important, but to me, what’s more important is what you do with the numbers and how you kind of interpret them and how you turn them into a story.
Mike: I think that’s fascinating. I think it’s a really good point. And also, you know, the value of even small movements in some of these metrics, I think, is something people could underestimate. I mean, this has been really interesting talking about how people use brand metrics. One of the things we’d like to ask Sean is, you know, how MarTech companies promote themselves. And I’d be really interested to understand how brand metrics goes about promoting itself and what your marketing strategy is for the company.
Sean: I guess we have sort of three broad audiences. So we’re kind of trying to do slightly different things for each of those audiences. Those audience would be kind of internal customers and kind of wider, I suppose. So from an internal point of view, it’s about making sure that everyone in the organization understands where we sit, that there’s consistent messaging that goes across anything from communications to product messaging. And so we kind of seem like one organization, which might sound obvious, but as companies grow and if they’re in different areas around the world, there’s a challenge there to try and make sure that you’re speaking with one voice. So I think there’s a kind of internal role to marketing. The second group’s our customers. So we work with a lot of publishers measuring lots of campaigns. So for them, it’s about, I guess, trying to help champion our relationship. So it might be via, you know, press releases, content, case studies, white papers, anything that can champion the insights that they’re getting from our data. So that helps them perhaps differentiate themselves against their competitors. And I guess the kind of subplot there is that the more who are doing that, the more who are using brand metrics as their proof of effectiveness, the more that moves us into the marketplace. And then more widely, I guess you’re talking a group there of potential future customers. You’re talking about companies we might want to partner with. We’re talking about future employees. We’re talking about maybe investors in the company in the future. And for them, it’s more about raising our brand profile. What can we do to position ourselves as sort of thought, I don’t like the term thought leaders, but people who have a point of view in the world of advertising effectiveness. You know, that we have a lot of data, we have a point of view on what works and what doesn’t work, and we’re forward-looking. So it’s keeping us a bit like the earlier example of the 95-5. We want to make sure that for the 95, they’ve heard of Brand Metrics and they think positive things about us and have a continual message. little bit different for those three groups of people, but I guess it’s all about just getting our name out there and promoting a consistent message.
Mike: I love the way that, you know, you start with the internal audience. I mean, that’s really interesting to me, and I think it shows how important you view building a brand that is consistent as being the key thing, rather than trying to race off and, you know, use the latest MarTech tools that, you know, may or may not help. I think that’s very interesting. Is that a deliberate approach? Yeah, I think so.
Sean: I think so, because, I mean, there’s different people in the company who are sort of having conversations with different people every day of the week. If you just rely on people to kind of just wing it and sort of, this is what I think the company stands for, you’re going to end up with a kind of a bit of a blurred view in the marketplace. So I think you’ve got to have a clear idea of what you stand for. So I think if you start from that, it also makes it clearer when you’re producing external content as well. There should be a kind of a line between what you say about yourself internally and what you say externally. There shouldn’t be two separate stories.
Mike: I mean, that’s just a great approach to building a brand. I just love that. We’d like to finish with a couple of really quick questions. So the first one is, what’s the best marketing advice that someone has ever given to you?
Sean: Yeah, I think there’s two bits. The first thing is to remember that you’re not your customer. And I think often people can assume they know what’s important to a customer, but you kind of need to get out there. You need to talk to them. You need to ask some questions. You need to be opinion neutral and be prepared to move on from your preconceptions. So I think the first thing is being really open-minded and recognizing that you’re not your customer. Your customer is your customer. And the second thing is about, I guess, making the complicated simple. We all have enough complexity in our lives, and I don’t think that marketers should be adding to that complexity. I think you should be trying to boil down what your message is into simple terms. Use everyday language. Don’t hide behind jargon. Just try and make things as simple as possible.
Mike: That’s brilliant. That’s two great pieces of advice. Our second quickfire question is, if you were talking to someone who was just starting a career in marketing, What advice would you give them?
Sean: I think on that one, I mean, there’s some sort of practical kind of stuff around, you know, find a mentor and practice your presentation skills and so on. But I’ve got kind of three words I would sort of put forward as things to think about. Word number one is curiosity. I think you should develop a lifelong curiosity about the world that you’re in. The job you’re doing now may not exist in five years, so you need to be open, you need to take on different experiences, not just go to conferences around your business, but to broaden your mind. So I think the first one will be all around curiosity. The second one ties into my last point around clarity. Particularly if you’re going into something like ad tech, you can hide behind the jargon, but think about what does it actually mean? What’s the end benefit? And how can you talk and communicate more simply? So I think concentrating on simple communication skills will be the second one. And the third one would be kindness. I think it’s a kind of quite an important leadership value. If you want to move on in your career and start to manage people and so on, I think you should always be listening to other people’s views, being flexible and look to try and support people as well, you know, without fanfare, without humble bragging and so on. And kind of make sure that you set an example by what you do. So, I think those would be my three bits of advice. Be curious, you know, be clear and be kind.
Mike: Brilliant. That’s a great way to end this interview. I’m sure people will have listened to this and they’ll want to know more. I mean, what’s the best place for them to go to or to contact you if they’d like to learn more about brand metrics or indeed measuring brands?
Sean: Well, you can contact me. I’m allowed to give an email address. I’m not sure. Sure.
Mike: Yeah.
Sean: Sean at Brand Metrics.com. That’s S-E-A-N. Or look us up on LinkedIn. We have a fair bit of, if you look at the Brand Metrics site on LinkedIn, we have a fair bit of content there as well. So have a nose around there and see if there’s anything that interests you.
Mike: Amazing. Sean, thank you so much for being a guest on Marketing B2B Technology. Thanks so much for listening to Marketing B2B Tech. We hope you enjoyed the episode. And if you did, please make sure you subscribe on iTunes or on your favorite podcast application. If you’d like to know more, please visit our website at napierb2b.com or contact me directly on LinkedIn.
