New Content Creator at What’s New in Electronics online

Kirsty Hazelwood

WNIE have recently announced that they have a new content creator, Kirsty Hazlewood. We’re excited to see what news and knowledge surrounding the electronics industry Kirsty is going to bring to WNIE, as they also welcome a new feature to the magazine. ‘What’s Best In’  is going to be a stand-alone section featuring in the magazine, that will concentrate on key applications and processes in the electronics industry whilst focusing on the latest developments and innovation from each sector.

Kirsty is keen to hear any of your suggestions for up and coming topics in the electronics industry and we look forward to seeing what new creative direction the magazine is going to take.

Indian IoT Technology expo is returning in 2018

After a successful event in April 2017 which offered openings for innovative thinkers, tech consultants, business experts, academia and key government officials, India will again have an IoT event in 2018! This year the event is being held over three days from the 7-9th March in New Delhi. This IoT event is the leading platform for technology that aims to incorporate IoT innovations to the areas such as smart cities, wearables, design applications, enablers, industrial IoT, data analytics and a whole range of other technologies of interest for enterprises.

This year the event is looking at the areas such as the complete IoT ecosystem, including the governing bodies, hardware, software and services. With the intent to build and develop an infrastructure that’s going to support the digital India campaign. There will be a focus on AR, VR, robotics, Artificial Intelligence, wearables, driving technology changes, changes within the industry, CIOs. COOs, CXOs, plant and production heads, research and academia and other various industry sectors. Expect to see over 7000 business visitors, 70 speakers and 10 conference sessions which aim to cover AI, VR/AR, robotics and various other IoT sections. It is expected to be the most Premier event in India in 2018 and is not to be missed, this a big event that has lots of different things to offer.

It’s great to see a new event coming for a second time with some great new ideas and areas for discussion. We hope the event will be an even bigger success in 2018.

Making the most out of your webinar: A Few Tips and Tricks

This week at Napier we’ve been analysing “The 2017 Big Book of Webinar Stats” by GoToWebinar  and have decided to summarise a few little tips and tricks to help you utilise the success of Webinars and get the most out of them.


Firstly, we want to stress to you the importance and ease of promoting them. The webinar will not just fall at your target audience’s feet; you have to help it reach them. Generating the right leads and promoting effectively is one of the biggest battles you will face. One of the simplest yet most effective ways is email! It beats any other form of communication in terms of drawing attention to your future webinar, with 45% of marketers using it over any other tool. This isn’t the only successfully used resource, company website and blogs is another tool used most frequently in terms of communicating the webinar to customers.  The best thing about this is that it’s completely free and helps to draw more traffic towards your website in return, we see that as a great result.

One of the key things to remember is that 15% of registration for the webinars happens within 3-4 weeks before the webinar takes place so please get organised! Or you’ll be missing out on a significant amount of your audience. To avoid making this mistake promote efficiently and get those all-important viewers registering.

Tuesdays are reportedly the most popular day to deliver promotions, closely followed by Mondays, Wednesdays and Thursdays. 24% of webinar registrations occur on a Tuesday so keep this in mind when choosing your set days do drive promotions.  In terms of timings stick to the mornings, it’s well known that motivation drops in the afternoon and people are far less likely to check their emails, let alone register for a webinar. Focus on the hours between 8am-11am, this is when individuals are most likely to sign up to a webinar. Emails that are sent early morning are more likely to be noticed at the top of someone’s inbox.

Webinar have recommended that 4 weeks prior to the live webinar begin your promotions, this way you should hopefully see a steady flow in the weeks leading up to it, and hopefully increase as time goes on. One of the biggest things to remember here is the week leading up to the webinar is when you will gain most of your viewers, at 69% of people signing up at this stage and 33% on the actual day. So please don’t go into panic mode if by week 3 registrants are still looking low. However, we would advise a week prior to the event resend the emails to anyone who has not yet signed up. It may seem pushy but it will just help refresh their memory and give them a nudge in the right direction!

Secrets of scheduling

So when is actually the best time to upload? Thursdays is your answer, with 25% of people saying it’s their preferred day. Tuesdays and Wednesdays are also popular at 22% and 24% so either of these three days we would recommend. Although live webinars are fantastic and get everyone thinking the same way at one time, 84% of B2B customers would opt for a playback option on a webinar.

Timings? Well 11am is the simple answer to that, they attract the most registrations at this time and 2pm comes in at a close second of the next most popular. Please remember the most popular time can also cause a huge amount of competition, so don’t be afraid to think a little outside the box – try opting for earlier or later to see what works for your customers. As it has been found 8am and 3pm also generate a considerate amount of views.

It may be expected that the shorter the better will attract more viewers, well your wrong there. It has been reported that people are actually more excited by longer webinars with 60-minute webinars attracting 2.1X more registrations than 30-minute webinars, and 90-minute webinars attract 4.6X as many. A significant difference that should be taken into consideration when developing your webinar content. 

How to engage

Finally, we want to discuss engagement with you, following on from what we previously suggested about longer webinars, 61 minutes is the average viewing time for a webinar as attendees have a longer attention span than you expect. They would rather in depth and lengthy content was delivered rather than fast pace and confusing content. 58% of most webinars fall in the category of 45-60 minutes long.

Webinars are the most current and unique way to drive the audience’s attention in your direction, it’s an opportunity for you to engage with your audience and make them feel included by doing a live Q&A and taking polls. Marketers are now experimenting with a more modern way to “webinar” such as live workshops and virtual conferences.

So finally how can we actually measure attendee engagement, how do we know they were actually listening and interacting at the time of the webinar. The top tips webinar has suggested to ensure engagement is imminent are:

  • Turn on your webcam
  • Have a co-organizer handle Q&A
  • Always include polls
  • Show videos and add handouts to your event
  • Be personable and have fun with the audience

Getting those results

There are a final few tips suggested by webinar to help ensure you’re getting the most out of your delivery. They have analysed a variety of webinars and discovered a number of title formulas that are believed to have worked better than others. They have been placed in order of effectiveness for you.

  1. Lists

Best way to help deliver your experiences clearly and effectively

  1. How to:

Helps to demonstrate your strong understanding of a topic

  1. 101:

Use these when covering a new trend or topic

  1. Classes, training and workshop:

Offer practical content with in depth information

  1. New:

Suggest excitement and reveals something new

  1. Trends:

 Use a current topic to be part of a larger conversation

We hope all these top tips and tricks will help you in producing a fantastic webinar that helps to engage and gain an increasing amount of interaction with your customers. We believe if you follow these steps you will be on the right path to be creating something successful that your audience will want to be a part of.

Elektronik Magazine releases reader's survey

Elektronik magazine has released a report on a survey they conducted around adverts published in issue 18 of Elektronik. The report was an interesting read, particularly its analysis of engineers and their use of publications and social media.

A total of 320 interviews were used for this report, and although the information  that follows has  been pulled from Elektronik readers so can’t be generalized to the industry as a whole,  it does generate some very fascinating information.  The report also covered reader loyalty, purchase behavior and social media usage in the industry.

Elektronik reported that, on average, four people read each copy of the magazine . The average reading time for the magazine was 32 minutes, showing that their readers are i actually taking the time to sit down and read their content.

In terms of other journals for professional electronics, Elektronik (had a readership of 97% with the next highest at 49% being Markt&Technik. Elektronik Praxis had a readership of 43% and Design and Electronic had 38%. It should be noted that Markt&Tecknik and DESIGN&ELEKTRONIK fall under the same publishing house as Elektronik so we expect them to have  higher readership rates.

Surprisingly 62% of readers never used, with only 38% saying they did, showing many German engineers still prefer to get information in print form rather than online. Looking into this further, 71% of readers who visited used the online service to gain better background and general info on the industry, whereas 58% used it to search about a topic or a problem, and 53% used the online service to search for suppliers and products. Further, it was intriguing to see how far the readers would actually go in order to gain some exclusive online content. 60% said they were willing to divulge personal data, but only 6% said they would be willing to pay. In terms of the newsletter it was revealed that 51%  didn’t receive it: a surprisingly low number, considering that they subscribe to the magazine.

With regards to social media usage, the report reveals some very similar figures to what we have seen before., although LinkedIn has overtaking XING, with 31% of readers using LinkedIn for professional purposes, and only 26% using XING for their job. Although the trend of Germans moving to LinkedIn has been clear for some time, it’s interesting to see that it has established a clear lead over local networking tool XING.

There is very little usage of other social networks for business. The report revealed that only 3% of readers use Facebook for professional purposes, 5% use twitter and perhaps a little surprisingly 8% claim they use Google+ for work. It is clear, however, that there is a lack of use of social media in the technology industry.  Comparing these results to the La Elfa study from 2012, other than the growth of LinkedIn, little has changed, and social media still has limited impact on the industry and there isn’t much to suggest that social media platforms such as Facebook and twitter are likely to have a significant impact on German engineers in the near future.