Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Firmware is first Italian magazine to launch digital distribution
Firmware has launched a digital version of the magazine, making Inware Edizioni the first publisher in our sector to launch a digital title. I’m told…
Sale of EDN brands unlikely to affect Europe
A few days ago Canon Communications LLC acquired four media brands from Reed Business Information-US: Electronic Design News (EDN), Design News, Test…
Silicon Southwest believes the future is analogue
I was delighted that the next Silicon Southwest event will be just down the road from Napier at NXP’s Southampton campus. The event will be held on…
Germany rules IP address tracking breaches data protection law
The German association of data protection authorities have ruled that tracking using IP addresses breaches German law. The ruling and the…
British government not amused by parodies
The Marketing Law website does a great job of highlighting the issues of running international marketing campaigns based on parody. Although parody…
Be careful when jumping on the green bandwagon
An interesting case study that will be of interest for the many companies marketing their eco-credentials: the UK’s Advertising Standards Authority…
Napier review of 2009
Every year I put together a review of what happened in the European electronics media, including some of the highlights from my postings to Napier…
ED Europe now accepts display adverts
ED Europe was the first magazine in the European electronics media to opt for an entirely digital distribution, a move that has been reasonably…
What should agencies do about social media?
Many agencies are experimenting with social media: at Napier we’re very active using a range of online tools to improve our communication and that of…
Elektroniktidningen goes green with new cleantech website
Clean/green technology is one of the hottest industries at present, giving publishers a great opportunity to launch new titles. Last year we saw Weka…