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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
YouTube adverts for everyone
I'm a strong believer that online video will grow in importance, and that increasingly electronics companies will use the medium for demonstrations,…
Recession hits UK-based titles
The last job I would want at the moment is to be a publisher. I'm amazed at how well they continue to run their businesses in a time when not only is…
Napier research into social media use – preliminary results
I started work on a project to look at the use of social media by engineers some months ago, which has produced some interesting results. We're…
ilb2b.it relaunched
The web portal for the Italian magazines Elettronica Oggi. EO News and EO Embedded (as well as several other automation, mechanical, energy and…
An easy approach to touch-screen information systems
Carrying boxes and boxes of data to trade shows and other events (and carrying the unused ones back) makes no sense. Although you'd probably bring a…
ED Europe to launch email newsletters
Penton has announced that email newsletters branded "Electronic Design Europe NewsLine" will launch in July. The newsletters are design to complement…
Embedded Systems Europe rebrands and focuses on UK
Embedded System Europe is to rebrand as Embedded Systems Design, mirroring the branding of it's sister title in the US. More importantly the…
Print is only half-dead
A long time ago, when print still ruled the roost and online advertising brought in a pretty small proportion of a publisher's revenue, Napier…
Another creative advertising promotion from funkschau
Without doubt, the most creative advertising promotions in our industry are developed by funkschau. Hot on the heels of offering big discounts to…
Good adverts will cost less on Digg
... at least that is the idea! Like many social networking sites, Digg is concerned about adverts pushing some of its users away, so they have come…