I was interested to see that Ingram Micro, an IT distributor, is planning a show that will span two venues: the London Eye and London Film Museum. Exhibitors will get the chance to host a “mini exhibition” in one of the London Eye Pods, guaranteeing a captive audience!

I love creative approaches to venues for events and shows: in fact we held a press conference in the London Eye a few years ago. We were lucky to have beautiful weather – in fact it was so lovely that one magazine decided to Photoshop a cloud into the picture they used!

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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