I was interested to see that Ingram Micro, an IT distributor, is planning a show that will span two venues: the London Eye and London Film Museum. Exhibitors will get the chance to host a “mini exhibition” in one of the London Eye Pods, guaranteeing a captive audience!
I love creative approaches to venues for events and shows: in fact we held a press conference in the London Eye a few years ago. We were lucky to have beautiful weather – in fact it was so lovely that one magazine decided to Photoshop a cloud into the picture they used!