Despite the threat of disrupted travel from the volcanic ash cloud, the organisers of PCIM have reported strong figures for this year’s show. Visitor numbers were “approx 6300”, up slightly on last year, and the 255 exhibitors was pretty much the same as 2009. Floor space actually increased slightly to 11390 sq m, with the 619 conference delegates also up on last year.
Although I was on a press tour, the members of the Napier team at the event reported a great show with good attendance from editors as well as visitors. Yet again Germany proves that shows remain a powerful marketing vehicle in Central Europe.