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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Digital magazine open rates revealed
I recently emailed a number of publishers asking for information on open rates for their digital versions. Typically this information is kept pretty…
iSuppli automotive briefing
iSuppli is to host an automotive industry briefing on 19th May in Frankfurt, Germany. The event aims to shed light on the situation in the automotive…
Will print ever die?
I was interested to find a new cutting-edge dot-com business: MagCloud. The idea behind this venture is that anyone can create a magazine as a PDF,…
PR in Russia
Although I guess that we should consider Mediaspray a competitor, I was impressed with Mediaspray's blog about PR in Russia. It's always good to see…
IET awards open for entries
The IET's innovation awards are open for entries. The awards will be presented at Lords Cricket Ground in November, a venue that should make for a…
Virtual IC exhibition
I don't like virtual exhibitions. The reason for making a website look like an exhibition hall has always eluded me, particularly as virtual bars are…
Editor interview – Rolf Sylvester-Hvid, Aktuel Elektronik
What do you most enjoy about your job? There are so many things to enjoy. From a technological point of view, it's always nice to have a continuous…
Elettronica Oggi gets new circulation certificate
At a time when some publishers have moved away from certifying their circulation (TechInsights being the best example), it is good to see other…
ESC UK Extends call for abstracts deadline
TechInsights has extended the deadline for abstracts until 17th April. All you "right up to the deadline" people, visit the ESC website to take…
Entries for university collaboration awards now open
The Engineer Awards, which aim to reward excellence in collaboration between universities and industry are now open for entries. Both universities…