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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Dates announced for Embedded Masterclass 2010
The Embedded Masterclass has announced that the 2010 event will take place on the 6th and 11th May at Reading and Birmingham, UK. Last year the event…
Landing pages are best
Interesting article about whether it is best to route people to the home page, category pages or individual landing pages by Gabriel Francis of the…
Inware Edizioni launches custom publishing project for Comprel
I was interested to hear about Elettronica 360, a custom publication created by Inware Edizioni for Italian distributor Comprel. In other industries…
EDN Europe speeds up digital version
Like several other publications, EDN Europe has moved away from the Olive platform. It's disappointing to see that Olive couldn't maintain their…
Call for papers – PCIM 2010
The organisers of PCIM 2010 have issued a call for papers. Submissions are invited with a 3-4 page synopsis of the paper, and are due by 15th October…
Legal news
A couple of interesting stories from the wonderful Marketinglaw site (NB registration required for both these stories). The protection of personal…
Chip News takes a break
Chip News (a Russian publication) has stopped publishing, although they hope to restart when the economy improves. They have made the decision only…
UK Email benchmarking report
This may be of interest to people who would like country-specific email marketing research. Signup.to, a UK hosted email marketing company has…
Medtronic to publish company directory
I wouldn't normally cover special issues and directories in Napier News - there are simply too many of them! But when the nice people at beam-Verlag…
Call for panel proposals – DATE 2010
The organisers of DATE 2010 have issued a call for panel proposals. Panels should discuss future trends, hot-topic technologies and business aspects…