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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
No more print for Total Telecom
I was sad to see that Total Telecom has stopped publishing the print edition, although it was some consolation that the website – totaltele.com –…
EDN Europe media pack
It’s not often I write about media packs, but the new EDN Europe media information is worthy of comment. The circulation is up to 19K – it’s great to…
Optimism amongst event organisers
With Embedded World only a week away, it was great to get some positive news about a couple of events. The Embedded Masterclass has more workshops…
No rest for busy Italian editor
Congratulations to Filippo Fossati, who has just been appointed editor-in-chief of EO News – the second time that he has held this role. Filippo is…
MMG invest in circulation
The latest ABC figures are out (ABC issue annual figures, whereas BPA audits are published when the audit is completed), and I’m pleased that many…
Firmware is first Italian magazine to launch digital distribution
Firmware has launched a digital version of the magazine, making Inware Edizioni the first publisher in our sector to launch a digital title. I’m told…
Sale of EDN brands unlikely to affect Europe
A few days ago Canon Communications LLC acquired four media brands from Reed Business Information-US: Electronic Design News (EDN), Design News, Test…
Silicon Southwest believes the future is analogue
I was delighted that the next Silicon Southwest event will be just down the road from Napier at NXP’s Southampton campus. The event will be held on…
Germany rules IP address tracking breaches data protection law
The German association of data protection authorities have ruled that tracking using IP addresses breaches German law. The ruling and the…
British government not amused by parodies
The Marketing Law website does a great job of highlighting the issues of running international marketing campaigns based on parody. Although parody…