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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
New Yahoo! advert ranking model
Yahoo! Search Marketing is rolling out a new model, where the success (click rate) as well as the amount bid for an advert contributes to its…
Semiconductor India
EuroAsia semiconductor will launch Semiconductor India in October. This publication aims to ride on the back of recent incentives by the Indian…
Newspapers see online as promo tool for print
An interesting story in Brand Republic reports that UK newspapers are increasing the amount of free online content (registration required for this…
Web rankings based on time, not pages
Nielsen//NetRatings, has decided to add "Total Minutes” and “Total Sessions” metrics to NetView, as better measures of online engagement. Although…
Digital Power Forum Europe
Darnell is partnering with EDN to hold the first Digital Power Europe (DPE) event in Munich from 13th to 15th November 2007. The American Digital…
Tech Myths
An interesting article that will provide a bit of fun (and allow the geeks to say "I told you so"), PC World has published an article that debunks…
ESC will go to India
Showing how emerging countries are becoming more important, CMP has annouced that ESC will be coming to India. Embedded Systems Conference India will…
Awards entries closing soon!
Following the tradition of European awards, both the we've seen the IET Innovation Awards, EPD's eLegacy and Reed's Elektra awards all extend their…
Batteries 2007 announces programme
The organisers of Batteries 2007, to be held from 26th to 28th Sepember in Nice, France, have announced the programme for the event. In addition to…
MicroTCA Conference announced
ICC Media will be running a MicroTCA conference in Munich on 20th Nov 2007. The publishers of ECE and Boards and Solutions have a great track record…