Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
PSDE finds new editor
A couple of weeks ago, we covered the falling-out between Power Systems Design Europe (PSDE) and its former editor, Bodo Arlt. In a remarkably quick…
German readership study update
Although many people have got bored of readership study arguements in Germany, we thought it was worth mentioning that it looks like results from the…
German magazine to publish in English!
Not quite as dramatic as it sounds! E&E (Elektronik und Entwicklung) will be publishing an English-language pocket edition "E&E-TO-GO" at electronica…
Why do people read electronics magazines?
... for the free holidays, of course! In a creative move to drive registrations, Bodo Arlt is offering the chance to win a holiday free of charge in…
Google trials pay per action advertising
Interesting to hear from Search Engine Round Table that Google is trialing cost per action (CPA) ads. Whilst CPA advertising is - in general - best…
More on corporate slogans
Following on from our previous comments about slogans, the BBC published an interesting article analysing some popular corporate slogans.
Goings-on in European power titles
Bodo Arlt, previously the editor of Power Systems Design Europe (PSDE) has announced the new, rather modestly-titled "Bodo's Power Systems". The…
DotMobi
The sunrise period for trademark owners to register a "DotMobi" domain name (www.xxxxx.mobi) starts today, and lasts until 21st August. This…
Europeans do use online services!!!
Probably because of the continued strength of the European printed media, some people believe that Europeans "don't do online". In fact at Napier we…