Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
CMP adds editorial director and loses editor
Jean-Pierre Joosting been appointed editorial director for EXE, Embedded Systems Europe and Microwave Engineering Europe. He returns to CMP from a…
hanser-automotive.de launches
We reported back in November that Hanser were developing an automotive site, which was formally launched on 17th January. An email newsletter is also…
Sound like an online marketing expert
Confused about some of the different terms used in online marketing. Visit iMediaConnection.com for a simple explanation of the difference between…
IEE Review – the choice of the British engineer?
The IEE are very proud of a recent survey that suggests that they are the second most popular title for engineers in the UK (after Electronics…
French trademark law hits Google
If you use Google's AdWords technology to target searches made for your competitors, then a recent ruling in the French courts will be of interest.…
Desktop search – update
We've covered desktop search before in Napier News, as we think that this provides the opportunity for other players to overtake the mighty Google.…
Looking for the brightest test engineer
Test & Measurement World will be posting monthly quiz questions on their site. A correct answer will be selected every month, winning the lucky…
More online ads for Europe
JupiterResearch, one of the leading online marketing research companies thinks that European online ad spending will double by 2009 to €4.7 billion…
Marketing "challenges" at the CES show
With everyone (well at least Napier's design team!) talking about the pretty new Mac Mini and iPOD shuffle announced at Macworld, we thought we would…
Call for papers – 31st European Conference on Optical Communications (ECOC 2005)
The largest optical communications conference in Europe, ECOC 2005, which will be held at the SECC, Glasgow, Scotland from 25th - 29th September 2005…