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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Online advertising up again
The Interactive Advertising Bureau (IAB) has stated that online advertising grew by over 40% year on year for the period April-June. Paid search…
Rumours of Google launching a browser
The Internet is rife with rumours of Google planning to launch a web browser. It's even on the BBC website! If it really does happen, it's likely…
Industry awards ceremony goes from strength to strength
Having now recovered from the event last Thursday, I felt we should mention how the Electronic Design Industry Awards has continued to go from…
Chatbot wins again
Sadly there is an annual competition for the most chatty "chatbot" on websites. Alice won the competition in New York City last weekend - the third…
A strong UK trade show!
The organisers of Chips and Tools UK, are reporting that visitor registrations are significantly above expectations, reversing the general trend of…
Amazon search engine launched
A9.com, the search engine from Amazon.com has been officially launched. It's main results are delivered by the Google search engine, and A9 uses…
What do people look at on a website?
How do people read sites like eetimes.co.uk and elektroniknet.de? Wouldn't it be really cool if we could track the movement of people's eyes as they…
Optimism or pessimism in electronics? It’s all a matter of opinion!
At Napier we keep a close eye on market forecasts for our clients. We've probably heard all the jokes about the reliability of analyst forecasts. But…
Meeting American CAN-SPAM legislation
European legislation has historically been more restrictive in protecting privacy than the laws in the USA. Occaisionally marketing managers think…
New editor for The Engineer
Andrew Lee, previously the business editor has replaced George Coupe as editor of The Engineer.