Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
PCIM closes with increase in visitors
The organisers of PCIM have announced the number of visitors to this year's event increased by 8% over 2004, with a total of 5,681 vistors from 49…
EDN launches re-design in US
EDN has redesigned their US print publication, and the main EDN.com website. We are promised a re-design of EDN Europe for the August issue, and at…
ED Europe gets experienced salesperson
ED Europe has finally announced that their European sales will be handled by Alistair Swift, who has formed a media representation company ASA Media.…
Google is most valuable media company
With Google finally making it as the most valuable media company with a market cap of $80Bn, we thought it was worth mentioning that this proponent…
Boosting returns on marketing investment
Although this article discusses consumer marketing, we thought that this article from McKinsey about maximising marketing ROI was interesting. You…
EPD applies for BPA audit
EPD has announced that they will be BPA-audited, hopefully starting with the September 05 issue. This means they should have a certificate available…
Future Horizons mid-term forecast seminar
Future Horizons is holding IFS2005-MT in London on 26th July. Recently they have been one of the most optimistic industry analysts (predicting 15%…
openEmedia announces details of first newsletters
openEmedia has announced that they are about to issue the first of their newsletters - OpenPower. Two issues of OpenPower will be sent out before…
WiCon World a success at ExCel
Napier attended WiCon World yesterday. This show, which is now trying to address all wireless technologies from BlueTooth and ZigBee to WiFi and…
IEE searches for publishing director
The IEE is recruiting for a publishing director, following the promotion of Paul Jackson. With the very successful relaunch of the IEE titles around…