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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
SMT/HYBRID/PACKAGING 2005 call for tutorials
A call for tutorials has been issued by the organisers of the SMT/HYBRID/PACKAGING 2005 show (19-21st April 2005). The organisers are particularly…
PCIM 2005 call for papers
The organisers of PCIM Europe 2005 have issued a call for papers. The deadline for the submission of abstracts is 30th October 2004.
Helen Nixon joins Napier
I'm sure all our clients will welcome Helen, who joined Napier yesterday. She will be taking over some of our IT accounts from Sam. Helen has a…
The problems of international marketing
Anyone trying to manage marketing campaigns across several countries and cultures will love the article in Silicon.com about some of the problems…
Napier design focus – BASETrack
We've recently designed a mailing pack to promote GARAGEBase - an accounting and management system for garages. The pack includes a custom envelope,…
Can you trust your friends’ recommendations?
BzzAgent has been promoting products by WOM for over two years. The idea is simple: WOM recommendation is one of the most powerful forms of…
One month to go for Embedded World abstracts
Abstracts must be in by 13th September if you want your paper to be considered for Embedded World 2005.
Debate about German spelling continues
This week the Axel-Springer and Spiegel-Verlag publishing houses have said that they will no longer support the spelling reforms that aim to make…
Micro Technology shrinks
Following a trend, Micro Technology Europe will be shrinking from the September issue. The industry hasn't fixed on a single size for tabloid…
CeBIT America cancelled
Hannover Fairs USA has announced that CeBIT America 2005 will not go ahead. CeBIT Germany is not affected, and continues to be very successful.…