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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Check who really reads your email
Although we're trying to keep this blog focussed on the marketing for the European electronics industry, we thought that this web servce we saw…
Wilmington sells industrial titles
Wilmington has sold it's industrial portfolio of magazines (Automation, Industrial Design, Electrical Engineering, Electronics, Factory Equipment,…
Microsoft introduces minimum 10 year product support
It's not just the telecom industry that demands long-term support. Microsoft has just announced a policy of 10 year support for business and…
Colin Holland adds another job to his portfolio
Not content with being editor for Embedded Systems Europe and EETimes.co.uk, as well as covering embedded products for Electronics Express Europe,…
Online advertising hits $2.3Bn……in 1st quarter!
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) - who have been tracking online ad revenues since 1996 have announced that…
New editor for Microtechnology Europe
Nick Flaherty has been appointed as the editor of Micro Technology Europe, and will take over at the start of July. Although it is sad to see Paul…
April fooled Google?
Google, the search engine, has shown how difficult PR can be. They announced that they were to launch an email service, GMail, which offers an…
Don't forget Embedded in Munich
If you want to present at the Embedded in Munich conference, which will be held alongside Electronica, you need to get working! The deadline for…
Design und Verification gets new editor
Design & Verification has appointed Andreas Donner as the editor, but he will not be starting until June. He has a a technicla background in…
CIE Launches new website
CIE (Composants Instrumentation Electroniques) the French product book published by Reed have re-launched their website, with a new look and lots of…