Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Reed launches "Product Showcase"
Reed Electronics Group has launched Product Showcase eNewsletters tied to EPN and CIE. Apparently this idea of sending subscribers an email that…
BSP to represent Monch group publications
Customers interested in the defence market will be interested to know that BSP Media are now UK representatives for the entire range of Monch Group…
Musical chairs for UK advertising sales people
It's all change in the UK! Mark Lery is leaving Electronics Buyer and will be replaced by Colin Beck, who is leaving Electronics. Andy Pratt will be…
CMP adds editorial director and loses editor
Jean-Pierre Joosting been appointed editorial director for EXE, Embedded Systems Europe and Microwave Engineering Europe. He returns to CMP from a…
hanser-automotive.de launches
We reported back in November that Hanser were developing an automotive site, which was formally launched on 17th January. An email newsletter is also…
Sound like an online marketing expert
Confused about some of the different terms used in online marketing. Visit iMediaConnection.com for a simple explanation of the difference between…
IEE Review – the choice of the British engineer?
The IEE are very proud of a recent survey that suggests that they are the second most popular title for engineers in the UK (after Electronics…
French trademark law hits Google
If you use Google's AdWords technology to target searches made for your competitors, then a recent ruling in the French courts will be of interest.…
Desktop search – update
We've covered desktop search before in Napier News, as we think that this provides the opportunity for other players to overtake the mighty Google.…
Looking for the brightest test engineer
Test & Measurement World will be posting monthly quiz questions on their site. A correct answer will be selected every month, winning the lucky…