Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
EE Times’ Celebrates 50th Anniversary with Special Ebook
Back in June, we reported on the 50th anniversary of AspenCore’s publication EE Times, so we were delighted to hear that the full ebook of specially…
A Napier Webinar: The 7 Steps to Kickstarting a Successful Podcast
There is a significant difference between setting up a sustainable, impactful and ultimately successful podcast versus a podcast that flops at the…
Napier Charity Sponsorship: Why We Are Choosing to Support Foothold
This year we were approached by the organizers of the Electronics Industry Awards to be a charity sponsor. For us, it was a no-brainer, and we…
A Napier Podcast Interview with Mike Roberts – SpyFu
In this podcast episode we interview Mike Roberts, Founder and CEO of SpyFu, a search analytics tool offering competitor keyword research tools. Mike…
Electropages Announces Launch of The Hub
Electropages has launched The Hub, a new free-to-use platform for engineers in the electronics industry. Designed to provide educational content, new…
A Napier Podcast Interview with Hannah Ingram – Ignys
In the latest episode of our leading B2B marketing professionals series, we interview Hannah Ingram, Marketing Manager at Ignys, an electronic and…
Judges Announced for Electronic Specifier’s Electronics Excellence Awards
Last month, we reported on Electronic Specifier's new award the 'Electronics Excellence Award', which has been launched for electronica 2022.…
Using PR to… Generate Leads
We all know that PR is a great tool to use, but it is even better when it is focused on a specific business need. One of – if not the – most…
Napier Named as Finalist for Two Awards
We are thrilled to announce that following an online vote within the industry, Napier has been named a finalist for ‘The Most Outstanding PR Agency’…
Should You Trust Software Review Sites?
In the second episode of the Marketing Automation Moment podcast, Mike and Hannah share their thoughts about why third-party form vendors are so…