European Electronics Media News
Napier News is our blog about the changes in the European electronics market, carrying the views and opinions of Mike Maynard, managing director of Napier Partnership Limited since the beginning of 2004.
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DATE proclaims move to Dresden a success
The organisers of DATE10 say they are delighted with the results of this year’s event in Dresden. In addition to 1,300 attendees to the conference, a…
Four reasons why iAds matter to B2B marketers and publishers
Apple announced last week that they were introducing a new mobile advertising format, the iAd. The new adverts will work on the yet unreleased iPhone…
Are digital magazines better than websites?
Most marketing managers view the breathless excitement when some publishers talk about digital magazines with cynicism: “They just want to cut their…
A press release that’s “nothing special”
I love the announcement that I’ve just got from Weka: it starts “There is nothing special in a trade publisher relaunching one of its websites.”…
Sensing an opportunity for another UK show
I’ve commented in the past about the difficulty of running shows in the UK, where enticing visitors to leave their offices to attend an event remains…
EPD returns to ABC audits
After a brief affair with the BPA, the next EPD audit will be from the ABC. This isn’t surprising: with some major titles no longer auditing…
EM&T to merge with EPD
EM&T, the production and test print title from IML is to merge with EPD. The EM&T content will be a section within EPD in print, although I…
ICC Media launches EmbeddedNews.tv
What do you do when you have created a pile of great video content? ICC Media, who have been building their library for some time, think that the…