Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
A Napier Webinar: 5 Reasons Your CEO Rejected Your Marketing Plan
As a marketer, it can be hard to get your first draft of a marketing plan signed off by management. In fact, in a recent survey we undertook, over…
A Napier Podcast Interview with Joe Zappa – Sharp Pen Media
Joe Zappa, CEO and Founder of Sharp Pen Media, is an expert in the marketing technology space and joined Mike to discuss how marketers can maximise…
A Napier Podcast Interview with Mariam Lochoshvili – Sensata Technologies
Mariam Lochoshvili, Global Marketing Communications Manager at Sensata Technologies, joins Mike Maynard for the next episode of our leading B2B…
A Napier Podcast Interview with Matt Swalley – Omneky
Matt Swalley, Co-Founder and Chief Business Officer at Omneky, an AI-powered ad platform, sat down with Mike to discuss the possibilities of AI in…
The Future of AI in Marketing Automation
How is AI going to shape the future of our marketing automation campaigns? From the latest announcements from leading platforms in the industry, to…
How Can B2B Marketers Fill the Trust Gap?
In such a competitive industry, establishing trust between B2B marketers and B2B buying decision-makers is crucial. Informa Tech recently undertook a…
The Ultimate ABM FAQ
Account-based marketing is now a priority tactic for many B2B tech companies. With in-house ABM experts, we're often asked multiple questions about…
Why Technical Copywriting Agencies are Different
When it comes to marketing or lead generation campaigns, content remains king – the assets that you put in front of your audience to tell them about…
A Napier Podcast Interview with Jodi Cerretani – RollWorks
Jodi Cerretani, VP of Marketing at RollWorks, an Account Based Marketing platform, sat down with Mike to discuss how marketers can use ABM to…
A Napier Webinar: The Top 10 Marketing AI Tools
Although AI can be over-hyped, today, you can get real benefits from the technology. In fact, there is a wide range of marketing tools available now…