Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
A Napier Podcast Interview with Bonnie Crater – Full Circle Insights
Bonnie Crater, President and CEO of Full Circle Insights, explains why companies struggle to identify what marketing activities impact pipeline…
How to Launch a New Online Publication
Steve Carr, Creator of the online publication Talking IoT, shares insights, and advice for anyone considering to launch a new online publication.…
Content Formats for B2B
Using a variety of content marketing formats as a B2B company can help to keep your content fresh and your audience engaged, but which is most…
How to Define Your Goals for Your PR or Marketing Campaign
The need to clearly define marketing campaign goals is such a pervasive, and sometimes contentious, issue that many businesses will actively defer,…
A Napier Podcast Interview with Farzad Rashidi – Respona
Farzad Rashidi, lead innovator at Respona, a link-building tool, discusses the origin of the business as an internal tool within the content creation…
Generating Value with Simple Automations
Surveys can provide great insight into marketing impact, but as Mike and Hannah reflect on recent survey findings, correlation does not always mean…
A Napier Podcast Interview with Evan Kramer – MotionPoint
Evan Kramer, CEO of MotionPoint, a tech-driven translation and localisation company, discusses the differences between translation and transcreation…
A Napier Podcast Interview with Morgan McLintic – Firebrand
Morgan McLintic, CEO and Founder of Firebrand Communications, breaks down what start-up companies need to consider when building their martech stack…
Driving Value: Key Insights From Salesforce’s State of Marketing Report
Delivering value to customers has become a paramount objective for marketers in today's rapidly evolving business environment. ROI is something that…
Will AI Kill Your Website?
Ian Poole, Editor and Owner of Electronics Notes shares his views on how AI could affect website traffic and content marketing in this guest blog…