Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
A Napier Webinar: A Practical Guide to Understanding and Using B2B Customer Journeys
A key component of any successful B2B technology marketing campaign is the analysis of customer’s behaviour and the process they go through when…
Like All Good Stories, The B2B Marketing Journey has a Beginning, Middle and End
The B2B customer journey from awareness to purchase can be a long trip. Or a short hop. In either case, the B2B journey to the product or service you…
A Napier Podcast Interview with Mark Stouse – Proof Analytics
In the latest podcast episode, Mike sits down with Mark Stouse, CEO of data analytics platform Proof Analytics. Mark discusses the difference between…
How to Get Great Case Studies from B2B Customers
How to get great case studies and testimonials from customers… Case studies are hard. It’s so difficult to get a customer to agree to write a case…
B2B Marketing Trends 2023
Many clients ask us to give our take on the latest trends in marketing. We frequently put together presentations that analyse what has happened and…
A Napier Podcast Interview with Karthik Suresh – Ignition
In the latest podcast episode, Mike sits down with Karthik Suresh, Co-Founder and Chief Product Officer at Ignition, a go-to-market platform…
Digital Marketing Trends 2023
David Cunningham, Account Manager at Napier, shares his insights and outlook on what digital marketing trends marketers can expect to see in 2023,…
B2B Analyst Relations: What is it?
Analyst relations is often an overlooked part of the B2B marketing mix. But whether you are a manufacturer, technology developer or service provider…
Why Podcasts are an Important Part of the B2B Marketing Mix
In recent years, podcasts have become an increasingly popular part of the B2B marketing mix. Podcasts offer a unique and engaging way to reach your…
Why Should You Use Personas to Enhance Your Campaigns?
In episode five of the Marketing Automation Moment podcast, Mike and Hannah share how to deal with a Martech stack that’s getting too complex, and…