Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
The Best Social Media Platforms for Your B2B Marketing Strategy
Adapt to survive was the slogan for many businesses in 2020, as the inability to do business as usual brought about a new normal. Businesses began to…
A Guide to Successful PPC Campaigns
Many people may have heard the phrase pay per click (PPC) advertising, but what is it exactly and how can we use it? At the most basic level, pay per…
A Napier Podcast: Interview with Riaz Kanani – Radiate B2B
In this podcast episode, we interview Riaz Kanani Founder and CEO at Radiate B2B, an Account-Based Advertising and Marketing platform. Riaz shares…
Creative Design: Going the Extra Mile…
In the latest blog as part of our design series, Tom Walker, Design Manager at Napier, shares ways he goes the extra mile to provide our clients with…
A Napier Podcast: Interview with Tim Bohn – GatedContent
In this podcast episode, we interview Tim Bohn, Founder of GatedContent, an enterprise web form and content gating platform. Tim shares how…
Increase Sales With These Five ABM Campaigns
You may have heard a lot of mentions of account-based marketing (ABM), but not be entirely sure what it is, how to use it and what your campaign…
A Napier Podcast: Interview with Steffen Hedebrandt – Dreamdata
In this podcast episode, we interview Steffen Hedebrandt, Co-founder and Chief Revenue Officer at Dreamdata, a B2B revenue attribution platform.…
ABM… A Sales Solution?
Account-based marketing (ABM) has always been considered to be a marketing tactic, but in recent years we are uncovering how it can be used as a…
A Napier Webinar: The Secrets to a Successful PPC Campaign
As customers have worked from home, B2B marketers and PR specialists have increasingly incorporated digital activities into their traditional…
5 Ways We Help Our Clients Build Effective Graphic Design Campaigns
In the second blog of our Design series, Rob Furby, Creative Services Manager at Napier, shares how he works with clients to build effective graphic…
