Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
A Napier Podcast: Interview with Cassandra Jowett – PathFactory
In this podcast episode, we interview Cassandra Jowett, Senior Director of Marketing at PathFactory, a B2B intelligent content platform. Cassandra…
A Napier Podcast: Interview with Shea Castle – Terminus
In this podcast episode, we interview Shea Castle, Senior Customer Marketing Manager at Terminus, a leading Account-Based Marketing (ABM) platform.…
How a Social Media Scheduling Tool Levelled-Up Our Game
Although the last 14 months has proved to be a challenging time for businesses across the globe, social media was an essential communication tool in…
A Napier Webinar: Five ABM Campaigns to Increase Sales
Account-Based Marketing (ABM) is one of the fastest-growing activities within the B2B space, and when executed right, it can generate a significant…
What Makes a Successful Infographic?
In the first blog of our Design series, Tom Walker, Design Manager at Napier, shares his views on what makes an infographic successful. I have been…
A Napier Podcast: Interview with Andrew Hally – Bynder
In this podcast episode, we interview Andrew Hally, Chief Marketing Officer at Bynder, a digital asset management platform. Andrew shares how digital…
An In-depth Look into Lead Nurturing: The Good, The Bad, and The Non-Existent
How do companies nurture their leads? Do they do it well, badly, not at all? To answers these questions, we invented an employee, Freddie Fox, and…
5 Top Tips for Successful ABM Campaigns
ABM has quickly become an integral part of the B2B space, and we are continually seeing more B2B companies jump on the ABM train to generate…
4 Email Marketing Trends to Watch Out for in 2021
I recently came across an email marketing trends report from Smart Insights, a publisher and online learning platform. The report was part of their…
The New Napier ABM Tactics Advisor
One of the fastest-growing services we offer is support for account-based marketing (ABM) campaigns. It's also a service that generates a huge number…
