Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
22 Things Marketers Need to Consider in 2022
As we enter a New Year, it’s always a good idea to look at what might change. As I write this, the world is being pummelled by the Omicron wave of…
What is Mental Availability in Marketing?
One of the terms that can confuse marketers is “mental availability”. This is a really important concept that is different from brand awareness, but…
A Napier Podcast: Interview with Ike Singh – Social27
In this podcast episode, we interview Ike Singh, Co-founder and CEO at Social27, a virtual and hybrid events platform. Ike shares how event platforms…
A Napier Podcast: Interview with Chris Willis – Acrolinx
In this podcast episode, we interview Chris Willis, Chief Marketing Officer at Acrolinx, an AI-powered software that improves the quality and…
Influential Entrepreneurs Podcast Interview
Mike Maynard, Managing Director at Napier recently sat down with Mike Saunders, host of The Influential Entrepreneurs. In this episode, Mike…
5 Things To Consider Before Recording Podcasts
Over the last few years, customers have been spoilt for choice when it comes to ways of consuming content. No longer does the consumer have to wait…
A Napier Podcast: Interview with Kate Terry – Turtl
In this podcast episode, we interview Kate Terry, Head of Demand at Turtl, a content automation platform. Kate shares why she thinks content is…
The Secrets to Communicating Successfully With a B2B Audience
Communicating with a B2B audience is a skill in itself – unlike in the consumer world, where you can seemingly get away with scattering exaggerated…
B2B Marketing Checklists – Persona Definition
This blog post analyses our checklist for creating B2B technology personas. Understanding your audience is critical to success in B2B marketing.…
A Napier Podcast: Interview with Mark Abrami – Hootsuite
In this podcast episode, we interview Mark Abrami, Senior Manager of Business Value Services at Hootsuite, a global leader in social media…
