Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
A Napier Podcast: Interview with Chris Newton – Intellimize
In our latest episode on Napier’s Marketing B2B Technology Podcast, we interview Chris Newton, VP of Marketing and Business Development at…
Tips and Tricks to Getting the Best From LinkedIn
Increasingly, LinkedIn is becoming a media platform that brands and companies need to understand in order to get the best reach to their potential…
The Truth Behind Content Marketing
At Napier, one of the questions we often get from clients is whether content marketing is too good to be true? They ask because a lot of people…
A Napier Podcast: Interview with Abhi Yadav – Zylotech
In our latest episode on Napier’s Marketing B2B Technology Podcast, we interview Abhi Yadav, Founder & CTO at Zylotech, who shares his journey…
The Seven Key Things We Learned From Litmus’ State of Email Report
With its familiarity and ease of use, e-mail is a powerful communications tool, one that marketers have used to their advantage. But how is it…
SalesPOP Podcast Interview: How Account Based Marketing Helps Close Big Deals
The SalesPOP podcast hosted by John Golden, aims to educate listeners on the latest within B2B Marketing. As part of their expert insights series,…
An In-Depth Look into the Truth about Artificial Intelligence in Marketing
As with many other aspects of industry and commerce, Artificial Intelligence, or AI, is having a huge effect on marketing, bringing exciting new…
A Napier Podcast: Interview with Joel Harrison – B2B Marketing
In our latest episode on Napier’s Marketing B2B Technology Podcast, we interview Joel Harrison, Editor-in-Chief, who shares the exciting news that…
How to Make Your Industrial Search Marketing Campaign Fail
In industrial marketing we often find that search advertising is used to enhance or support other activities. Whether you are running an industrial…
A Marketing Principles Round Up: 6 Key Things for a Successful Marketing Strategy
I have been working in the B2B Marketing world for just over a year now and I have already learned so much during my time at Napier as a Marketing…
