Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Top 5 Marketing Applications for Artificial Intelligence
Artificial Intelligence (AI) is making inroads into many aspects of both industry and everyday life and marketing is no exception. As a powerful…
Straight Talking is the Way to Get to Engineers
In B2B marketing, we are very often communicating with engineers – but how can we do this effectively and what kind of approach will work with them?…
A Napier Podcast: Interview with Martin Larsen – Conferize
In this podcast episode, we interview Martin Larsen, Chief Executive at Conferize, an event-based marketing technology platform. Martin shares what…
The 10 Categories of ABM Tools
Thinking of starting an ABM campaign? Here is a guide to some of the tools dedicated to ABM that you’re going to need to consider. Although there is…
When is a Conversion Not a Conversion?
Interesting news from Google, which have announced a move to "data-driven attribution". OK, that's a complex term for the first sentence of a blog…
Why Your Improving Open Rates Might Not Be Good News
Anyone seen email open rates increase? Thinking you're an email genius? Well, it might not be such good news. On September 20th, Apple rolled out…
Why Napier is Exploring the World of TikTok
Yes, you read that title right, Napier is trying out TikTok. Are we nuts? Not quite. Napier has a reputation of delivering results, not jumping on…
Does Account Based Marketing Work for Small-Medium B2B?
Mike Maynard, Managing Director at Napier recently sat down with Jose Palomino host of The Revenue Throughput Podcast. In this episode, Mike…
MailChimp and SharpSpring Acquired: Email is Still a Great Marketing Channel
In the last week there have been two major announcements in the world of email marketing and marketing automation: SharpSpring and MailChimp have…
A Napier Podcast: Interview with Naren Hariparanthaman – Social Animal
In this podcast episode, we interview Naren Hariparanthaman, Co-Founder and CEO at Social Animal, a content intelligence platform. Naren shares his…