Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
5 Reasons Why B2B Marketers are Talking about ABM
Account Based Marketing (ABM) has slowly become an increasingly important part of a B2B Marketers strategy. As the latest “shiny” marketing tactic,…
All the CIM Lecture Notes – A Mini Marketing Course
Throughout my Chartered Institue of Marketing (CIM) qualification in Professional Marketing, I've been writing up lecture notes to give a little…
How to create value by converging your OT/IT operations
I am increasingly being asked to write about the convergence between the worlds of OT and IT, this blog discusses this issue and asks how industrial…
CIM Lecture notes – Week 7 – Media Implementation Cycle
This week’s lecture notes will look at how the media implementation cycle fits into marketing communication planning, and how we might measure…
Profiling Stakeholders in an ABM Campaign: Why OrgChartHub is such a Cool Tool
Account-Based Marketing (ABM) is one of the hottest topics for B2B technology marketers: Get it right and the results can be almost magical. Since it…
CIM Lecture notes – Week 6 – Integrated Communications Planning
With our Integrated Communication plan hand-in just around the corner, we decided to look at identifying appropriate SMART communication objectives…
Winning with Conversion Rate Optimisation – from Marketing Week Live 2019
Marketing Week Live (MWL), well it’s probably one of the most hyped marketing events in the UK. As you can imagine it got very busy, so don’t make…
If We Leave the EU, You Could Lose Your Website Domain!
OK, we are all bored of Brexit, and by the time I have uploaded this post it’s likely that the most likely outcome will have changed (probably…
The Rise of Virtual Reality and Augmented Reality in Manufacturing
From consumer to manufacturing, virtual reality (VR) and augmented reality (AR) technologies are revolutionising the world today. VR is aiding…
CIM Lecture notes – Week 5 – Brand Building Models
After last week’s lesson, on the importance of brand and product management. This week we explored how we use models for brand building. We also…