Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
WOMMA updates their guidelines for using social media
My MBA dissertation was about Word-of-Mouth marketing in technology, so I was interested to see how the Word of Mouth Marketing Association (WOMMA)…
New white paper–Email Marketing Success
We've conducted several research studies in partnership with the University of Chichester to understand how to create more effective email marketing…
UBM puts data division up for sale, continues to scale back focus on magazines
The Telegraph reports that UBM has put its data division up for sale, as it continues to move its focus away from magazine publishing. This could…
First Zynga, next your promotion?
The Marketing Law blog has an interesting article on the potential legal risks of social gaming, asking whether some social games should be regulated…
UK enforcement of EU cookie law takes the biscuit
The Marketing Law blog reports that some companies are very upset about the relaxed enforcement of the EU cookie law in the UK. Not surprisingly the…
CeBIT theme is another invented word
The organisers of CeBIT seem to believe that inventing words is the way to grab the attention of exhibitors, visitors and the press. In 2013, the…
Are real people following you?
There has been much made of fake accounts on twitter and Facebook, and when you read the stories you're hit with the realisation that your posts…
New Napier tip sheet – how to brief your agency
We've just posted another in our series of best practice tip sheets. This one is slightly different: How to brief your agency explains the importance…
Ideas to increase the number of leads you generate
We've just posted another tip sheet: this one gives you some ideas of how to increase the number of leads you generate in your B2B marketing…
Those advertising stats must be wrong! My analytics don’t match.
When you run an online advertising campaign, you get detailed statistics about impressions and clicks generated. Whether you're working with a trade…