Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Video explains how to get the best from press meetings
Our white paper that describes the rules for successful press meetings has been very popular, so now we've decided to create a video version of these…
What do corporate slogans achieve?
Corporate slogans are very much in fashion, but as Seth Godin points out they're usually meaningless and generally ignored. Seth thinks corporate…
When marketing stunts go wrong…
I'm delighted that B2B technology marketing is becoming more creative, and that companies are prepared to try innovative campaigns. Unfortunately…
How influential is social media?
I was interested to hear today that more people follow @stephenfry on Twitter than buy The Times, Independent, Guardian, Telegraph and Financial…
OFT acts on social media marketing in the UK
Hot on the heels of the FTC's regulation of paid-for promotions in social media, the UK's Office of Fair Trading has also ruled that there must be…
Facebook relaxes guidelines for promotions
Osbourne Clark reports on its marketing law blog that Facebook has relaxed its guidelines for promotions. In the world of Facebook, "promotions"…
How much should I spend on marketing?
Anyone who was into computers in the 90's would have got some AOL CDROMs - a lot of them. Despite being apparently hugely wasteful, they were…
How many holidays?
There is a perception that Europeans have a lot of holidays. Although it is true that the USA has more holidays that the UK, there is a bewildering…
Easy Twitter follower management
Although I recently commented about the surprisingly low penetration of Twitter, it's still a very valuable tool. Managing followers is still a…
Twitter used by just 6 percent of Americans
With all the hype, it's easy to overestimate the use of Twitter, but recent research by the Pew Research Center tells a different story. The study…