It’s a well-known fact that popularity drives video views on YouTube. Many people have found ways to artificially inflate the number of video views they get, which in turn drives the video up the search ranking and generates more genuine views. These nefarious approaches, however, are frowned upon by Google, and there will now be a stricter regime to “audit” video views. Whilst it is unlikely that B2B technology companies are using techniques such as redirects to inflate their views, there have been cases of views being purchased from click farms. If you are thinking of doing this, you should probably now save your money as the auditing regime will negate any benefits you may have got in the past from this approach.