Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Will AI Kill Your Website?
Ian Poole, Editor and Owner of Electronics Notes shares his views on how AI could affect website traffic and content marketing in this guest blog…
A Napier Podcast Interview with Domenica Di Lieto – Emerging Comms
As one of the world's largest markets, China presents an excellent opportunity for many businesses. But how should you approach marketing to the…
Sticky Note Marketing Podcast: Guest Mike Maynard
Mike Maynard, Managing Director at Napier recently sat down with Sticky Note Marketing to share the marketing secrets of the biggest…
A Napier Webinar: Will AI Take Your Marketing Job?
AI tools like ChatGPT have received a lot of attention lately. From social media to blogs, AI tools and the capabilities they have is being discussed…
A Napier Podcast Interview with Haralds Gabrans Zukovs – Credolab
Haralds Gabrans Zukovs, Head of Marketing at Credolab, explains how through understanding how individuals use their smart devices, marketing teams…
How Should You Optimise Marketing Strategy?
Find out the role dynamic content plays in B2B marketing, how to build strategy into marketing automation programs and the benefits and limitations…
A Napier Podcast Interview with Jeff Day – Act-On
When it comes to marketing automation platforms, the choices can seem endless. Jeff Day, Senior VP of Marketing at Act-On, discusses the key…
Analyst Relations – In Their Own Words
In my previous post I discussed why, from a client and agency perspective, an analyst relations (AR) programme would be a good thing to add to your…
150 Lead Generation Tips and Tricks
Generating leads is one of the key goals of many marketing teams. We’ve worked on many lead-generation campaigns and have found that it’s possible to…
A Napier Podcast Interview with William Hearn – Sendinblue
William Hearn is the Sales Director for EMEA and RoW at Sendinblue, an all-in-one marketing platform. The marketing automation market is increasingly…