Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
ASA to regulate social media and other online marketing
If you are marketing in the UK, you should know that the ASA (Advertising Standards Authority) will soon have a remit that addresses more online…
Online word generator
I’m not a big fan of unnecessarily making-up words: the half million or so words in the Oxford English Dictionary, plus the many technical terms that…
Germany rules IP address tracking breaches data protection law
The German association of data protection authorities have ruled that tracking using IP addresses breaches German law. The ruling and the…
British government not amused by parodies
The Marketing Law website does a great job of highlighting the issues of running international marketing campaigns based on parody. Although parody…
Be careful when jumping on the green bandwagon
An interesting case study that will be of interest for the many companies marketing their eco-credentials: the UK’s Advertising Standards Authority…
What should agencies do about social media?
Many agencies are experimenting with social media: at Napier we’re very active using a range of online tools to improve our communication and that of…
Magazine publishers look towards a digital world
A couple of recent announcements demonstrate that large publishers – particularly in the US – are working to create better digital magazines. Hearst…
FTC regulations explained
Most readers of Napier News will have heard of the recent FTC guidelines concerning disclosure of paid-for product promotions online.
Publishers write their own adverts
The people behind Bedrock must have heard publishers complaining that they could write better adverts, and have given them the choice. Although…
Google drops page rank on tools
Users of the Google Webmaster Tools may have noticed that the page rank information has disappeared in the latest release. As Susan Moskwa of Google…