Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
UK organisations introduce “Media Spamming Charter”
The PRCA (Public Relations Consultants Association), the Chartered Institute of Public Relations (CIPR), and the Investor Relations Society (IRS)…
Tech journalists like email
I was not surprised to see the results of the recent PRSourceCode survey that showed that more than 90% of tech journalists and bloggers still prefer…
What the experts think of Google Instant
There has been a lot of discussion about Google Instant; the new feature where search results appear and change as you type into the Google search…
4 reasons why PRs are better than SEOs at… SEO
Interesting blog post from Kelvin Newman on the econsultancy site, giving four reasons why PR professionals are better at building links that SEO…
Technology adverts that got banned in the UK
Nice article on the IT Pro website gives their "Top 10 tech advert fails" - a list of 10 big campaigns that fell foul of the UK's advertising…
ASA gets power over online promotion
Many of the UK's PR professionals have been disappointed that the UK's Advertising Standards Authority (ASA) has been given power to regulate online…
FTC rules against fake reviews
The Federal Trade Commission (FTC) has ruled against a marketing company that posted fake reviews on iTunes to promote their clients' games. Reverb…
Should Google use AdWords?
It seems obvious - of course Google should use its own advertising system, AdWords. Placement of "house ads" has always happened, and it must be a…
Will we ever be able to measure the impact of PR?
The PR industry got very excited about the recent 2nd European Summit on Measurement in Barcelona. As we’re now well into the quiet summer months for…
Social media and the enterprise
Some interesting stats from CorpComms magazine article about the use of social media by the top 100 companies listed in the UK. The Group conducted…