Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Landing pages are best
Interesting article about whether it is best to route people to the home page, category pages or individual landing pages by Gabriel Francis of the…
Legal news
A couple of interesting stories from the wonderful Marketinglaw site (NB registration required for both these stories). The protection of personal…
UK Email benchmarking report
This may be of interest to people who would like country-specific email marketing research. Signup.to, a UK hosted email marketing company has…
Do engineers use social media?
We recently conducted a survey in collaboration with the University of Chichester to understand the impact of social media on engineers. The report…
Social media survey iPod winner
Congratulations to Mr. Anthony T. Jones of EMTEQ - Europe, who was the lucky winner of the iPod Touch in the draw for people who completed our social…
YouTube adverts for everyone
I'm a strong believer that online video will grow in importance, and that increasingly electronics companies will use the medium for demonstrations,…
Napier research into social media use – preliminary results
I started work on a project to look at the use of social media by engineers some months ago, which has produced some interesting results. We're…
An easy approach to touch-screen information systems
Carrying boxes and boxes of data to trade shows and other events (and carrying the unused ones back) makes no sense. Although you'd probably bring a…
Good adverts will cost less on Digg
... at least that is the idea! Like many social networking sites, Digg is concerned about adverts pushing some of its users away, so they have come…
Google’s search business
Thanks to SupplyFrame for pointing me to this interesting article on ten things you didn't know about Google's search business model, which…