Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Will print ever die?
I was interested to find a new cutting-edge dot-com business: MagCloud. The idea behind this venture is that anyone can create a magazine as a PDF,…
Analyse me, analyse my blog
Just a little bit of fun thanks to Business Week, which pointed me to Typealyzer, a site that claims to be able to tell you "what personality is…
IAB behavioral advertising guidelines
The BBC reports that the Internet Advertising Bureau (IAB) has introduced a set of guidelines for behavioral advertising. Behavioral advertising…
German courts review Google Adwords
I was pleased to see the German courts taking a reasonable line over the use of trademarks and company names as Google Adwords keywords, and…
Google drops print advertising programme
Google has given up trying to act as an advertising agency for certain print publications: maybe online really is a good idea! What initially…
Print is still important for online businesses
Without doubt one of the dsitributors that has made best use of online sales to European customers is Digikey. Yet they still mail out lots of copies…
Literature management problems….solved!
Having held both client-side and agency-side roles, I know that sometimes it's the simple things that make marketing difficult, and that literature…
Heat maps show what people see
I found a fun online tool called Feng-GUI, which claims to produce heatmaps that show where people look when presented with a screen to view. The…
Online translation service detects language automatically
I've always been quick to point out the problems with machine translation, but still use services such as Babelfish for "gisting" (getting the gist…
Quick guide to Google Adwords
I saw this neat little article covering the "Ten Mistakes You Can't Afford To Make With Google Adwords" and although it's not technically about the…