Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Google provides Insights for Search
Google Insights for Search is an interesting tool that allows you to compare the level of “interest” (which in Google’s world equates to the number…
Publishing magazines is still a tough business
Although the economy is beginning to pick up, advertising budgets are lagging somewhat. This makes it tough on publishers, many of whom continue to…
An exhibition with a captive audience
I was interested to see that Ingram Micro, an IT distributor, is planning a show that will span two venues: the London Eye and London Film Museum.…
ASA to regulate social media and other online marketing
If you are marketing in the UK, you should know that the ASA (Advertising Standards Authority) will soon have a remit that addresses more online…
Online word generator
I’m not a big fan of unnecessarily making-up words: the half million or so words in the Oxford English Dictionary, plus the many technical terms that…
Germany rules IP address tracking breaches data protection law
The German association of data protection authorities have ruled that tracking using IP addresses breaches German law. The ruling and the…
British government not amused by parodies
The Marketing Law website does a great job of highlighting the issues of running international marketing campaigns based on parody. Although parody…
Be careful when jumping on the green bandwagon
An interesting case study that will be of interest for the many companies marketing their eco-credentials: the UK’s Advertising Standards Authority…
What should agencies do about social media?
Many agencies are experimenting with social media: at Napier we’re very active using a range of online tools to improve our communication and that of…
Magazine publishers look towards a digital world
A couple of recent announcements demonstrate that large publishers – particularly in the US – are working to create better digital magazines. Hearst…