Are QR codes a useful marketing tool? There is a healthy debate with some marketers believing they are a short-term fad, whilst others claim that QR codes will be an invaluable tool for years to come.
I’ve certainly seen some poor uses of the technology, but there are also some great examples of how they can enhance campaigns. Perhaps the best idea I’ve heard recently is for a “treasure hunt” at trade shows. By placing QR codes on partners’ booths, you can “hide” letters that make up a secret word. Once your prospects have visited all the partners at the event – and found out what a good ecosystem there is around your products – they can return to your booth to collect a prize.
Do you have any other great ideas for using QR codes? Let me know by sending me an email.