Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Heat maps show what people see
I found a fun online tool called Feng-GUI, which claims to produce heatmaps that show where people look when presented with a screen to view. The…
Online translation service detects language automatically
I've always been quick to point out the problems with machine translation, but still use services such as Babelfish for "gisting" (getting the gist…
Quick guide to Google Adwords
I saw this neat little article covering the "Ten Mistakes You Can't Afford To Make With Google Adwords" and although it's not technically about the…
A picture takes as much bandwidth as 1000 words?
I was interested to see a couple of editors (Chris Edwards and Graham Pitcher) discussing the problems of receiving image attachments with press…
93 and still booking advertising!
Following on from my recent Napier News article about Funkschau's novel advertising promotion for their 80th birthday issue, I'm told by the…
Isn’t it good to talk?
We were working with a client who had a very simple idea: why not phone up engineers and ask if they are interested in our product. However it is…
How effective is your website?
The Financial Times and Bowen Craggs & Co have tried to rank the "effectiveness" of the websites for some of the largest companies in the world.…
Ziff Davis Media files for Chapter 11
The media world really is having a tough time, particularly in the USA: Ziff Davis Media has filed for Chapter 11 bankruptcy protection in order to…
What do American editors think?
It's often easy to underestimate the difference between British and American editors, but recent research from our friends at Hart Boillot that…