Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
The worst thing you can do at a trade show?
This is something that will strike fear into anyone that has to manage a stand at a trade show or present in public. Gizmodo took a TV-B-Gone remote…
Wikia search goes alpha
The fashion is to launch Web 2.0 services as beta. Wikia search goes one better and has launched as alpha. This new search engine follows the…
Napier research shows continued importance of print and marginal influence of new media on engineers
The University of Chichester has undertaken some exciting research for Napier, which analyses which information sources are most important to…
Google hates press releases?
Recently Chris Rand of Pro-Talk posted a discussion of the problem of duplicate content filters employed by search engines to a Pro-Talk mailing…
Hotmail imposes limits on number of recipients?
the Register has reported that Microsoft is imposing a limit of 10 recipients per email. At Napier we believe this is something that should concern…
Google adds gadgets to adverts
PC Pro reports that Google is testing new ads with gadgets that support rich media such as audio, video and even mini websites within them. The ad…
Yahoo! finds 13 ways to speed up your website
If your marketing responsibilities include your company's website, then you should read Yahoo!'s thirteen ways to speed up your website. Useful…
New Yahoo! advert ranking model
Yahoo! Search Marketing is rolling out a new model, where the success (click rate) as well as the amount bid for an advert contributes to its…
Newspapers see online as promo tool for print
An interesting story in Brand Republic reports that UK newspapers are increasing the amount of free online content (registration required for this…
Web rankings based on time, not pages
Nielsen//NetRatings, has decided to add "Total Minutes” and “Total Sessions” metrics to NetView, as better measures of online engagement. Although…