Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Google to buy DoubleClick
Maybe it's not all about search advertising! CNET reports that Google is to buy Doubleclick for $3.1Bn, a strong move to online display advertising.…
PR or Search Marketing?
Daryll Wilcox, the company behind Response Source, Source Wire and Features Exec has published a whitepaper entitled Public Relations Versus Search…
Pipes replace editors? Maybe not…
Newsfeeds, particularly RSS are frequently touted as being capable of replacing the trade press as a news source. With the launch of Yahoo pipes,…
Machine translation possible…..in the future?
Anyone that has tried machine translation knows that the results are disasterous if you have more than a couple of words you need translated, as the…
Even double-opt in causes email marketing concerns!
Double opt-in, where a subscriber requests an newsletter and then is sent an email asking to confirm the subscription is thought of as one of the…
Yahoo! cuts advert minimum costs
Yahoo! has reduced the minimum bids for Yahoo! Search Marketing adverts. In the UK this means that bids can start from £0.05. For the electronics…
Offline is the new online?
An interesting article on Clickz about the trend to move branding activities online, and move away from a slavish devotion to statistics for online…
It’s the unique users, not page impressions that matter now
Page impressions will be replaced as the madatory minimum metric by unique users for sites in the UK and Ireland audited by ABC Electronic. The…
The company that wants email SPAM
Hormel Foods Corporation of Austin, Texas has tried to register SPAM as a Community Trade Mark ("CTM") - i.e. a trade mark covering the European…
How good is my email marketing?
Napier regularly gets asked by clients whether their email marketing is "good" or "bad", so we've produced a white paper to help you benchmark your…