Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
3D Posters for exhibitions
FOllowing on from our note last year about 3D videos, Napier is now working with a partner to produce 3D posters and images. The posters are great…
Open Rates Explained
We get a lot of questions from clients about email open rates. Constant Contact has a great article on their website that provides an introduction…
Click Fraud in Business Week
Not benefitting from the industry's recent upturn? Check out the Business Week article on Click Fraud. This great overview highlighting the problems…
BBC Report about Online advertisers
Although nothing revolutionary, and quite focussed on B2C, this BBC report is an interesting discussion of the different options for online…
Google trials pay per action advertising
Interesting to hear from Search Engine Round Table that Google is trialing cost per action (CPA) ads. Whilst CPA advertising is - in general - best…
More on corporate slogans
Following on from our previous comments about slogans, the BBC published an interesting article analysing some popular corporate slogans.
Amusing comments on slogans
OK, we know we're all cynics in the UK. BUT everyone in technology must raise a smile at Hacking Cough, the blog written by well-known electronics…
Event guide launched
Tech Event Guide has launched, aiming to provide a comprehensive listing of all the events, shows, seminars, conferences, etc. for the European…
Google news
Google can't keep out of the news. Recent developments of relevance to anyone marketing online include the news that Google is researching ways of…
Click fraud causes Google headaches
Proving that pay-per-click ads don't always mean that a real person is clicking through to your website, Google has been hit by complaints of click…