I’m a strong believer that online video will grow in importance, and that increasingly electronics companies will use the medium for demonstrations, tutorials and presentations. At Napier, we’ve got a studio and video editing facilities that allow clients to produce broadcast-quality HD video.

Now YouTube has opened up the use of Call-to-Action overlays to everyone, having tested the approach with a number of partners. This will allow a link at the bottom of the video to drive potential customers through to an online store page, which could allow engineers to buy the development kit being shown in the video. Quite how this will be funded in future will be interesting to see, but now there is even less reason for companies to delay the generation of video content.