A couple of interesting stories from the wonderful Marketinglaw site (NB registration required for both these stories). The protection of personal data exported from Europe under the safe harbor regime FTC has made the first prosecution of a company over failing to meet safe harbour requirements for personal data exported from the UK. With much of the technology industry driven from the US, it’s important that companies understand the legislation covering export of personal data outside of the EU.
MarketingLaw also highlights the change of legislation in the Netherlands, where all email marketing must be on an opt-in basis from 1st October 2009.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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Netherlands and Dutch Technology Publications USA and American Publications