Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Web rankings based on time, not pages
Nielsen//NetRatings, has decided to add "Total Minutes” and “Total Sessions” metrics to NetView, as better measures of online engagement. Although…
Microsoft copies Google
An interesting review of the acqusition of aQuantive by Microsoft at Business Week's website. In 2002, who would have predicted that in five years…
Will computers ever translate effectively?
A great article on Google's machine translation project on The Register. This discusses how Google has approached the challenge of translating from…
Google to buy DoubleClick
Maybe it's not all about search advertising! CNET reports that Google is to buy Doubleclick for $3.1Bn, a strong move to online display advertising.…
PR or Search Marketing?
Daryll Wilcox, the company behind Response Source, Source Wire and Features Exec has published a whitepaper entitled Public Relations Versus Search…
Pipes replace editors? Maybe not…
Newsfeeds, particularly RSS are frequently touted as being capable of replacing the trade press as a news source. With the launch of Yahoo pipes,…
Machine translation possible…..in the future?
Anyone that has tried machine translation knows that the results are disasterous if you have more than a couple of words you need translated, as the…
Even double-opt in causes email marketing concerns!
Double opt-in, where a subscriber requests an newsletter and then is sent an email asking to confirm the subscription is thought of as one of the…
Yahoo! cuts advert minimum costs
Yahoo! has reduced the minimum bids for Yahoo! Search Marketing adverts. In the UK this means that bids can start from £0.05. For the electronics…