Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Napier research into social media use – preliminary results
I started work on a project to look at the use of social media by engineers some months ago, which has produced some interesting results. We're…
An easy approach to touch-screen information systems
Carrying boxes and boxes of data to trade shows and other events (and carrying the unused ones back) makes no sense. Although you'd probably bring a…
Good adverts will cost less on Digg
... at least that is the idea! Like many social networking sites, Digg is concerned about adverts pushing some of its users away, so they have come…
Google’s search business
Thanks to SupplyFrame for pointing me to this interesting article on ten things you didn't know about Google's search business model, which…
Microsoft to launch search engine called “Bing”
The news that Microsoft is launching a new search engine called "Bing" has been covered extensively so I won't go into any details about this new…
How to get more people on your email database
Interesting story posted about the best way to grow your email database at MarketingCharts.com. According to research conducted by ExactTarget, Ball…
Online auditing of traffic now a requirement in the UK?
Thanks to ABCe for pointing me to a recent judgement by the UK's Advertising Standards Authority (ASA) that should concern all publishers. The ASA…
Will print ever die?
I was interested to find a new cutting-edge dot-com business: MagCloud. The idea behind this venture is that anyone can create a magazine as a PDF,…
Analyse me, analyse my blog
Just a little bit of fun thanks to Business Week, which pointed me to Typealyzer, a site that claims to be able to tell you "what personality is…
IAB behavioral advertising guidelines
The BBC reports that the Internet Advertising Bureau (IAB) has introduced a set of guidelines for behavioral advertising. Behavioral advertising…