Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Google is most valuable media company
With Google finally making it as the most valuable media company with a market cap of $80Bn, we thought it was worth mentioning that this proponent…
Boosting returns on marketing investment
Although this article discusses consumer marketing, we thought that this article from McKinsey about maximising marketing ROI was interesting. You…
Microsoft launch Metro – a “portable document format”
Adobe has made amazing strides in the market for page layout software, with InDesign now a real competitor to Quark. Much of this success has been…
How HTML Code Affects E-Mail Deliverability
We thought that this article from ClickZ would be interesting to anyone running or planning email campaigns.
.eu TLD moves forward
Nobody seems to know why it has taken so long, but ICANN has finally authorised the delegation of .EU as a ccTLD (country code Top Level Domain). The…
Mobile phone companies battle over colour
Intellectual property rights are very well protected in Europe - in many cases more so that in the USA. For American readers that don't know the…
Study finds out what customers see on your website
Marketing Sherpa has released the results of their recent eyetracking study. Importantly they have looked at the differences between consumer and b2b…
Want software? Just make an offer.
Ashampoo, makers of PC utility software has introduced a new way of selling software - forget price lists, and just make them an offer! Click here to…
Apple upsets reviewers
I like Apple, and I'd really quite like a Mac Mini. But I think that the way Apple has dealt with the review process that is so important for the IT…
Style Guides – what does the BBC think?
In the electronics industry, style guides can be pretty dull: mainly consisting of how to write technical terms and abbreviations, as well as…