Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Offline is the new online?
An interesting article on Clickz about the trend to move branding activities online, and move away from a slavish devotion to statistics for online…
It’s the unique users, not page impressions that matter now
Page impressions will be replaced as the madatory minimum metric by unique users for sites in the UK and Ireland audited by ABC Electronic. The…
The company that wants email SPAM
Hormel Foods Corporation of Austin, Texas has tried to register SPAM as a Community Trade Mark ("CTM") - i.e. a trade mark covering the European…
How good is my email marketing?
Napier regularly gets asked by clients whether their email marketing is "good" or "bad", so we've produced a white paper to help you benchmark your…
3D Posters for exhibitions
FOllowing on from our note last year about 3D videos, Napier is now working with a partner to produce 3D posters and images. The posters are great…
Open Rates Explained
We get a lot of questions from clients about email open rates. Constant Contact has a great article on their website that provides an introduction…
Click Fraud in Business Week
Not benefitting from the industry's recent upturn? Check out the Business Week article on Click Fraud. This great overview highlighting the problems…
BBC Report about Online advertisers
Although nothing revolutionary, and quite focussed on B2C, this BBC report is an interesting discussion of the different options for online…
Google trials pay per action advertising
Interesting to hear from Search Engine Round Table that Google is trialing cost per action (CPA) ads. Whilst CPA advertising is - in general - best…
More on corporate slogans
Following on from our previous comments about slogans, the BBC published an interesting article analysing some popular corporate slogans.