Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Amusing comments on slogans
OK, we know we're all cynics in the UK. BUT everyone in technology must raise a smile at Hacking Cough, the blog written by well-known electronics…
Event guide launched
Tech Event Guide has launched, aiming to provide a comprehensive listing of all the events, shows, seminars, conferences, etc. for the European…
Google news
Google can't keep out of the news. Recent developments of relevance to anyone marketing online include the news that Google is researching ways of…
Click fraud causes Google headaches
Proving that pay-per-click ads don't always mean that a real person is clicking through to your website, Google has been hit by complaints of click…
A guide to exporting data
Many marketing professionals based outside the EU are surprised at the restrictions on exporting data from the EU to the USA. This legal minefield is…
Dynamic email
If you are planning to run email marketing campaigns, you might be interested in the following article about dynamic email - although not specific to…
Cool 3D displays for exhibitions
One of our partners, Communika, held a demo of their cool 3D displays that are ideal for grabbing attention at exhibitions and conferences. The…
Is print advertising dead?
With online marketing offering good rates, measurability and the opportunity to pay only for a "successful" ad with pay-per-click deals some people…
Don’t steal images for your website
Today it is really easy to pick up digital images for your website, but beware! Companies such as Getty Images are searching the web for ilicit…
Everyone has marketing problems
Worried about problems with trademarks: don't worry, because almost everyone has problems, even Google. In the UK, Gmail will now be replaced by…