Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Easy way to make a million
Student Alex Tew has come up with an idea to pay off his student loans, and probably have a nice little bit left over. He's created a web page where…
Less restrictive interpretation of data protection rules?
The subject of European Data Protection legislation is incredibly complex, but an important part of marketing in Europe. Although Europe aims to have…
What gets editors to read press releases?
An interesting bit of research by Response Source/SourceWire Press Release Wire has looked at the most popular releases to try to find out what makes…
Oops. Email strikes again!
Technology introduces new problems as well as solving existing challenges. A modern nightmare is sending an email to the wrong person. The run-up to…
Google is most valuable media company
With Google finally making it as the most valuable media company with a market cap of $80Bn, we thought it was worth mentioning that this proponent…
Boosting returns on marketing investment
Although this article discusses consumer marketing, we thought that this article from McKinsey about maximising marketing ROI was interesting. You…
Microsoft launch Metro – a “portable document format”
Adobe has made amazing strides in the market for page layout software, with InDesign now a real competitor to Quark. Much of this success has been…
How HTML Code Affects E-Mail Deliverability
We thought that this article from ClickZ would be interesting to anyone running or planning email campaigns.
.eu TLD moves forward
Nobody seems to know why it has taken so long, but ICANN has finally authorised the delegation of .EU as a ccTLD (country code Top Level Domain). The…
Mobile phone companies battle over colour
Intellectual property rights are very well protected in Europe - in many cases more so that in the USA. For American readers that don't know the…