Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Isn’t it good to talk?
We were working with a client who had a very simple idea: why not phone up engineers and ask if they are interested in our product. However it is…
How effective is your website?
The Financial Times and Bowen Craggs & Co have tried to rank the "effectiveness" of the websites for some of the largest companies in the world.…
Ziff Davis Media files for Chapter 11
The media world really is having a tough time, particularly in the USA: Ziff Davis Media has filed for Chapter 11 bankruptcy protection in order to…
What do American editors think?
It's often easy to underestimate the difference between British and American editors, but recent research from our friends at Hart Boillot that…
The worst thing you can do at a trade show?
This is something that will strike fear into anyone that has to manage a stand at a trade show or present in public. Gizmodo took a TV-B-Gone remote…
Wikia search goes alpha
The fashion is to launch Web 2.0 services as beta. Wikia search goes one better and has launched as alpha. This new search engine follows the…
Napier research shows continued importance of print and marginal influence of new media on engineers
The University of Chichester has undertaken some exciting research for Napier, which analyses which information sources are most important to…
Google hates press releases?
Recently Chris Rand of Pro-Talk posted a discussion of the problem of duplicate content filters employed by search engines to a Pro-Talk mailing…
Hotmail imposes limits on number of recipients?
the Register has reported that Microsoft is imposing a limit of 10 recipients per email. At Napier we believe this is something that should concern…
Google adds gadgets to adverts
PC Pro reports that Google is testing new ads with gadgets that support rich media such as audio, video and even mini websites within them. The ad…