Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Google drops print advertising programme
Google has given up trying to act as an advertising agency for certain print publications: maybe online really is a good idea! What initially…
Print is still important for online businesses
Without doubt one of the dsitributors that has made best use of online sales to European customers is Digikey. Yet they still mail out lots of copies…
Literature management problems….solved!
Having held both client-side and agency-side roles, I know that sometimes it's the simple things that make marketing difficult, and that literature…
Heat maps show what people see
I found a fun online tool called Feng-GUI, which claims to produce heatmaps that show where people look when presented with a screen to view. The…
Online translation service detects language automatically
I've always been quick to point out the problems with machine translation, but still use services such as Babelfish for "gisting" (getting the gist…
Quick guide to Google Adwords
I saw this neat little article covering the "Ten Mistakes You Can't Afford To Make With Google Adwords" and although it's not technically about the…
A picture takes as much bandwidth as 1000 words?
I was interested to see a couple of editors (Chris Edwards and Graham Pitcher) discussing the problems of receiving image attachments with press…
93 and still booking advertising!
Following on from my recent Napier News article about Funkschau's novel advertising promotion for their 80th birthday issue, I'm told by the…
Isn’t it good to talk?
We were working with a client who had a very simple idea: why not phone up engineers and ask if they are interested in our product. However it is…