Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Study finds out what customers see on your website
Marketing Sherpa has released the results of their recent eyetracking study. Importantly they have looked at the differences between consumer and b2b…
Want software? Just make an offer.
Ashampoo, makers of PC utility software has introduced a new way of selling software - forget price lists, and just make them an offer! Click here to…
Apple upsets reviewers
I like Apple, and I'd really quite like a Mac Mini. But I think that the way Apple has dealt with the review process that is so important for the IT…
Style Guides – what does the BBC think?
In the electronics industry, style guides can be pretty dull: mainly consisting of how to write technical terms and abbreviations, as well as…
Yahoo launches “test” version of contextual searches
Yahoo has launched Y!Q, an first attempt at developing a contextual search. The aim is pretty ambitious for both users and websites. If you are on a…
French trademark law hits Google
If you use Google's AdWords technology to target searches made for your competitors, then a recent ruling in the French courts will be of interest.…
Desktop search – update
We've covered desktop search before in Napier News, as we think that this provides the opportunity for other players to overtake the mighty Google.…
CAN-SPAM resources
With the final ruling from the FTC on the American "CAN-SPAM" legislation, it is important that European marketeers understand what is expected in…
Lycos Europe’s anti-spam screensaver project
Short lived, but generating huge interest, Lycos Europe's Make Love Not Spam project promised to attack sites of known spammers by bombarding them…
UK newspapers and magazines to raise prices
If proof is needed of the competitive nature of the electronics media, just compare the price rises with the 9.2% average increase in the UK forecast…