Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
BPA changes name
BPA International, the most influential audit body for the electronics media, is now BPA Worldwide. The relaunch has brought a funky new logo, and is…
Check who really reads your email
Although we're trying to keep this blog focussed on the marketing for the European electronics industry, we thought that this web servce we saw…
Online advertising hits $2.3Bn……in 1st quarter!
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) - who have been tracking online ad revenues since 1996 have announced that…
April fooled Google?
Google, the search engine, has shown how difficult PR can be. They announced that they were to launch an email service, GMail, which offers an…
Google goes local
More about Google! A new local search feature has been developed that aims to give search results that relevant to a particular geographical…