Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Yahoo! finds 13 ways to speed up your website
If your marketing responsibilities include your company's website, then you should read Yahoo!'s thirteen ways to speed up your website. Useful…
New Yahoo! advert ranking model
Yahoo! Search Marketing is rolling out a new model, where the success (click rate) as well as the amount bid for an advert contributes to its…
Newspapers see online as promo tool for print
An interesting story in Brand Republic reports that UK newspapers are increasing the amount of free online content (registration required for this…
Web rankings based on time, not pages
Nielsen//NetRatings, has decided to add "Total Minutes” and “Total Sessions” metrics to NetView, as better measures of online engagement. Although…
Microsoft copies Google
An interesting review of the acqusition of aQuantive by Microsoft at Business Week's website. In 2002, who would have predicted that in five years…
Will computers ever translate effectively?
A great article on Google's machine translation project on The Register. This discusses how Google has approached the challenge of translating from…
Google to buy DoubleClick
Maybe it's not all about search advertising! CNET reports that Google is to buy Doubleclick for $3.1Bn, a strong move to online display advertising.…
PR or Search Marketing?
Daryll Wilcox, the company behind Response Source, Source Wire and Features Exec has published a whitepaper entitled Public Relations Versus Search…
Pipes replace editors? Maybe not…
Newsfeeds, particularly RSS are frequently touted as being capable of replacing the trade press as a news source. With the launch of Yahoo pipes,…