Not benefitting from the industry’s recent upturn? Check out the Business Week article on Click Fraud. This great overview highlighting the problems of pay-per-click also give you a great insight into how to make money yourself from click fraud. Of course the usual disclaimers apply – we’re not really suggesting people should get into this business….and no one that would speak with Business Week admitted to making much money!

Of course we aim to be fair, and should point out the recent moves by Yahoo and Google to stop click fraud.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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